Hello and Welcome To this Tutorial on How To Make Customers Buy From You Online and Buy From You Repeatedly.

Let me ask you a question.

Have you ever bought something you weren't sure of from a store and asked the person that if it doesn't work, can you return it?

Or Have you ever bought something from a shop and said to yourself, they have a shop, they can't run. I can always return it?

That's the power of trust. Something that alot of Online Business Owners don't know how to build, but you will know it soon.

Zig Ziglar, a popular public speaker once said, If people like you, they'll listen to you but if they trust you, they'll do business with you.

But Trust is the last step in a 3-Step Formula that all Digital Marketing Specialists like myself use in our Agencies to boost online sales for our Clients AND You are about to learn this 3Step Formula Now so please be attentive and concentrate so you can grab it very well.

So what is this 3 Step Formula? It is simply called KLT. K stands for Know, L stands for Like, T stands for Trust.

1. Know : Getting People to know you is how you attract new customers in the first place. When you meet someone for the first time, you say, Hello, my name is Daniella, what's your name? Right?

Know is the first step in getting more customers to buy from you because you Can't buy from someone you don't know exists.

Can you tell someone, I have a feeling you sell kunu and I want to buy kunu from you?

No, why?

Because you don't know they sell kunu. If they tell you they sell kunu, then you now know and we can move on from there.

People need to know your online store exists and they need to know what you sell in it. That's the first step, and how will you achieve this? Simple, Through Content Marketing.

2. Like : In almost every residential area, there is a mallam or aboki that has a small shop there. When you pack into the area, all you know is that you saw a mallam shop with provisions in it. One day you go there to get maybe recharge card and take the time to look at the things he sells.

Then you go again to buy biscuits another day and mineral another day. The more times you go there, the more familiar you become. He begins to call you Customer and sometimes tells you area gist. Other times he compliments you and soon even if you see him somewhere else in the area, you will say "Mallam, how you dey? You no open shop today?"

You have begun to have small talk with him. You like him now.

You may not think of it like that but if someone else comes and opens a shop between your house and mallam's shop, you will walk past the new and go to mallam's shop to buy whatever you want. Right?

That's how Liking works. When your customers begin to like you, they don't care much who is offering the same products that you are offering, they simply want your own.

How do we get our customers to like us to this extent where loyalty begins to grow? Content Marketing.

3. Trust : Let me drag Mallam here again. As you continue buying with Mallam, a time comes when he gives you stuff on Credit, he leaves his change with you, you leave your change with him. You may even reach a level where you go to sit with him for hours and gist at his shop.

That's trust. You may even leave your house key at his place for a friend to come pick it up, etc.

This is the level you want your business to be at with your customers. Not that they will be taking credit o�, but that they will trust you completely with their money, and their patronage.

They will even tell their friends and family about you and your business thereby bringing more customers to your online business.

Plus even they will come back again and again to do business with you no matter what your competitors do or whoever new person starts business in your niche.

So how can you build this level of trust in your customers? You guessed my response! Content Marketing!

You may be asking yourself, What Exactly is this Content Marketing?!

To understand Content Marketing, You must first understand what a content is.

Content is anything text, video, audio, pictures that you share with online audience on any online platform. E g. YouTube videos are content, blog articles are content, Social Media posts are content.

Now, what is Content Marketing?

Content Marketing is the cheapest and easiest way to get customers to know you, like you and trust you enough to do business with you repeatedly.

It is also a marketing process of creating and posting relevant content to a pre-defined online audience with the purpose of raising brand awareness of your business and conversion to sales.

And according to a world class journal, Content Marketing is a strategic Marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.

In Digital Marketing Circles, it is often joked that Ads are like a one night stand while Content Marketing is a long term relationship. Which of the two do you think is more rewarding?

Content Marketing , Right?

Did you also know that over 27million pieces of content are shared every Single Day Online!??

That's how powerful Content Marketing is. People will share and promote your business for you for free!

This is one of the biggest reasons why alot of small online businesses have few customers. No Content Marketing.

Knowing Content Marketing is the leverage you need to surpass your competitors once and for all and you will very shortly. Let's go on.

Early this year, I got talking with a client. He heard I was a Digital Marketing Specialist and so needed me to write an Ad Copy for his business, the money wasn't the problem.

He had paid the last guy N50,000 to write an Ad Copy and the Ad Copy didn't fly. People clicked the Ad but nobody ordered what he was selling.

I took up the job and after I did my research, I realized that the Ad Copy wasn't actually the problem. The issue was that nobody really knew or understood what he was selling.

I told him, Sir, the only way we can sell your service is through Content Marketing. He didn't even know what it was but I explained it to him, he paid and we started.

Today he gets about 5 clients a week for his N20,000 service. (Something about finding your purpose)

I just shared this story to show you how important Content Marketing is to Selling anything online.

Here are 7 more Reasons why Content Marketing is IMPORTANT.

1. Content Marketing has a Great Return on Investment. The funny thing is that you will only invest time, no money but the returns will come in form of loads of patronage, plenty money and for a long period of time. The Client above makes about N100,000 a week as you can see.

2. It's a great way to increase brand awareness, improve brand reputation and build user trust. KLT at work here.

3. It helps you differentiate your business from competitors. For instance, Statistics shows that 70% of consumers prefer to learn about the products and services of a Business through Content rather than Ads.

4. Content Marketing helps in the steady growth of a business. New customers keep being attracted to you and the old ones remain with you which grows your business exponentially in the long run.

5. Content Marketing can help you establish your business as an authority in your niche. Even your competitors will look up to you as an expert which will boost the confidence that customers have in you and your business.

6. It helps you understand your customers better, especially through their questions and the comments they leave on your content. This reveals their pain points to you and helps you know the best angle to use in making them buy your products or services.

7. Content Marketing keeps your business fresh in your customers mind. Yes. Because they hear from you often. You are always on their mind whenever they are ready to make a purchase.

A few stories before we round up,

Lauren Luke was a make-up artist who struck gold with her content through video tutorials. These tutorials got over 135million views and earned her 500,000+ new customers. Through Content Marketing alone, she built a more profitable and bigger brand than many top cosmetic companies.

Let's bring it home to Nigeria, Joro never ran Ads for his Instagram page, neither did Emmanuella for her comedy skits initially. Instablog Naija is built totally on Content Marketing but do you know they make N250,000 per Ad post you see them paste on their Instagram Page?

Linda Ikeji's blog was also built based on Content Marketing. She Never ran any Ad's but today see how much it makes for her, Same with Bella Naija.

Before you say they are not selling products,

There's this IG account that sells Kayanmata, I can't recall the name now. Has over 100k followers and doesn't run Ads, simply sells through Content Marketing.

I know accounts that sell products on Twitter through same strategy. Some sell food, others toys, I saw one selling hair (the one for hair even sold about N700,000 within 3months! It was amazing!) One of her best content was on How to know fake hair

Why am I going far, I have sold and continue to sell both Products and services through Content Marketing. Content Marketing is Powerful!

Content Marketing is a powerful Online Marketing Strategy And that's why for the next 5 days, starting from 26th - 30th April, I will be diving deeper into the How of Content Marketing.

In this 5 Days Online Class (Usually N5000), I will be teaching you;

�� How To Create Attention-Grabbing Headlines That Sells and Sells Your Products like crazy!

�� How To Create Tantalizing Content that Attracts New Customers Speedily and Keeps Them Coming Back For More

�� How To Never Run Out Of Interesting and Engaging Things To Post So That Your Customers Are Always Excited To See Your Posts & Visit Your Business Page

�� Cheap Ways To Create Visual And Video Contents Using Your Phone

�� 21 Types of Content That Will Make Customers Love You and Turn Into Evangelists of Your Products

�� How To Attract New Loyal Customers Frequently Using Your Content

�� How To Use Your Content To Get Repeat Customers Effortlessly

�� How To Make People Buy Without Even Selling (You'll feel like a magician when you can achieve this, lol)

�� How to Create Content That Your Customers Can Immediately Identify With

Your Investment : N5000 N2000 Only

Due to the whole Lockdown issue, you get 55% discount!

And That's Not All,

In this 5 Days Class, You will be creating a Content Strategy Map AND a 6-Months Content Calendar for Your Own Business During The Class.

All lessons will come with exercises that you will create yourself, for your own business, so that you are grounded and ready to make sweet money once this lockdown is over.

All I Ask is That You Give Me 5 Days and I Will Teach You The Cheap Way To Turn Your Online Business Into An Extremely Profitable Business!

*NOTE* : It's Very Simple and I Will Be There To Guide You All The Way, BUT it is Not easy. This 5-Days Class is not for lazy people, it's for Serious-minded people who want to turn their online business into a lifetime cash machine!

Date : 26th - 30th April
Investment : N2,000 Only (This amount only applies for this Lockdown Period)

To be a part of this 5-Days MasterClass, Send me a private message on WhatsApp @ 08024724929 NOW!

Hello All,

Most often than not, when you go through your Social Media feed, you are harassed with pictures of a product that simply says "I sell this", "buy this", "my customer may be on your timeline", "please help me like this", "please help me subscribe here", etc

It's no wonder most businesses do not make alot of money online.

You don't beg people to patronize you. People patronize you based on the value you are offering to them. And most times that value cannot be seen by the picture of a product.

It has to be communicated in words.

The beauty of understanding this communication method is that it is a skill you can transfer to any business.

So even if you change your online business today, the skill remains relevant.

Do you doubt me? Let me ask you a question. How come one digital marketing specialist can draw business for all sorts of clients?

I have worked with consultants to boost their online sales, I work with real estate companies, I work with e-commerce businesses and the most recent is in Event Promotions for very massive events.

That's the power of just one Extremely Important and Profitable Skill.

Join the Content Marketing MasterClass Today. Send me a private chat immediately

Date : 26th - 30th April
Fee : N5000 N2000 Only

Send me a WhatsApp message on 08024724929 now to be part of this Intensive 5 Days MasterClass on Content Marketing.

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