1) #MARKET
Only 6 countries have more people.
200m Nigerians need to feed & groom.
Don't matter that many live off <$2 a day.
We are plenty.

2) STANDARDS
It's no more the Wild West over here.
We now have (& enforce) standards.
But not as hard as Europe & America.
Regulators are less rigorous here.

3) BLUE TERRITORIES
Business activity is concentrated in Lagos.
Away from Lagos there's less competition and more opportunity.
Granted, buying power is lower.
But then, customers are plenty everywhere in Nigeria.

4) BLUE CATEGORIES
For all the talk about hypercompetition, #product assortment is still limited by ex-Africa standards.
Some categories have little to no competition.
Market segments are still virgin, in many regards.

5) WORKFORCE
Nigerians are hard workers.
What we lack in skill & education, we make up in energy & drive.
No other people, on the continent, better represent the word "HUSTLE".
We are doers.

6) TOUGH TIMES DON'T LAST
Nigeria is facing its toughest times yet.
But wise ones can see through the haze
They know it's a cycle.
The market will evolve.
#Covid19 will ease.
2023 will come.

Smart #money is long on Nigeria.
If you know, you know.

By this time we should have hit a 200.5 million population or 205 million. I don tire for the fluctuating 198 - 200 million always reported.