With all of the new digital marketing and outreach strategies that businesses are using to generate sales and drive customer engagement, it’s easy to feel as if email is no longer effective. However, the data says something entirely different.

Without further ado, here are six helpful secrets you can use to write higher-converting emails that boost your business:
1. Write a Killer Subject
2. Optimize Your Preheader Text
3. Grab Attention Within Two Sentences
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