Creating a shareable content on Facebook,Youtube, Instagram, Whatsapp, Twitter and blogs requires a deliberate and conscious effort by the content creator. To create this kind of content, you will need to appeal to the emotional or rational truth of your target audience. Your customers will connect to a content that has a “big idea” that is representative of their truths and pain points. This “big idea” must come from a place of in-depth insight, Brand connection with the insight and a one-liner-expression that captures the insight-brand connection paradigm.

A highly shareable content must be educative, informative, advisory and entertaining. Millennials and digital natives are traditionally content sharers. They screenshot, retweet,make memes and trends out of content that are valuable to them but in quality and relevance.

To make your content highly shareable and viral, these 10 tips will catalyse your readers and audience to distribute it to their downlines and followers and in no time, give your content maximum exposure.

1. Use powerful visuals

Powerful visuals are attention grabbing and help your audience take action that will aid virality of your content. You can find awesome templates for your content visuals at canva.com or create one with Photoshop or coreldraw. You can add a “little bit of display” to your choice of photos or videos that will accompany your content. Ensure your visuals are telling a compelling story.

2. Evoke emotions to stimulate conversations

You must understand that people mostly make buying decisions and share content based on their emotional attachment to a content. Identify the right types of emotions you want to evoke. This can be done by understanding your audience. Techniques that helps evoke emotional sentiments to stimulate conversations and shareable content includes

Emotional spectrum - Check Robert Plutchik’s “wheel of emotions”
Create or Identify with a cause, movement or community

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