German carmaker Audi has apologised for an ‘insensitive’ advert showing a little girl leaning on the front of a high-performance car while she eats a banana.



The advert, promoting the Audi RS 4 Avant, was posted on the company’s official Twitter account and attracted criticism from some social media users who described it as “sexually suggestive”, “strange” and “creepy”.

Critics also suggested the advert glorifies “dangerous driving” and shows a child at risk of being run over.

Audi said the advert was a “mistake”, tweeting that such mistake would not be made in future.

Their Twitter Statement Read;


“We hear you and let’s get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That’s why we showcased it with various family members for the campaign.

We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone’s feelings.

We sincerely apologize for this insensitive image and ensure that it will not be used in future.

We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case. “

However, other social media users said they could not see what was “offensive” or “provocative” about the advert.

See More Reactions Below;

@Holly__Storm: Right, so for all the banally, but thankfully morally minded people saying “you need yer head lookin at” if anyone sees this as wrong etc, there’s something called cultural conditioning. You see it with things which seems mildly offensive or inappropriate, but are overlooked a

@FoxxysTweets: The problem is not with the advert or a girl eating a banana, its the friggin sickos who see a young girl eating a banana and their minds go to sex.

@DipBrig11: Apologised? How the hell us this ‘sensitive? It’s a child eating a banana. What sickos see anything else??

@Calvinroche1: I’m offended by this…how dare people not be offended by this content…utterly disgraceful…Audi should be liquidated for this behaviour

https://mobile.twitter.com/AudiOfficial/status/1290242181148618752?p=v

A simple paradigm of how people view the advert changed their perspective. Though they didn't intend any bad but they could have flip the coin and be on the public angle to imagine what it would feel like before posting the content.

Well, that German machine isn't bad at all.

FTC for the first time.

Shit

Dirty minds

Damnnnnn niggarrr
I see nothing wrong in this
The world don dey sick

Every body is fast to judge....

When a real niggarrr heave a sigh of relief and about to light up his weed thinking finally he has seen and heard everything in life then boom!!!

Another Shit pops up....
He don show now say the world don dey sick.....
No matter what i will still go ahead and light up my last tie for the evening..there will always be light at the end of my weed...the world can go fuckkk itself or rather the people on planet earth can go fuckkk themselves with their sick mind

Stupid

Lol. People and their dirty minds.

There is nothing wrong with this ad. It's the mind of sick people who are complaining that needs cleansing off sexual pervation.

Una dey teach small girl how to suck banana..

If she grow up,na cucumber she go dey chop?.

Lol the problem is not the advert.
It's the people with their corrupt minds.see wetin too much porn de cause.

Bloody perverts with sick mind

I see nothing wrong with it....
If you think otherwise you are not well

Not in our world today

I actually thought it was a black kid

Sensitive idiots

Karrangoiniizz:
Racism

Do you know the meaning of racism ?

I personally do not see any reason for the
outrage, is a child not allowed to eat fruit? This is what happens when we sexualize a lot things

Nawa oo.
What is wrong in eating banana?

This people are insensitive indeed



Wen you have a Nigerian boy that can




CALM YOU DOWN





In the heat of the sun so you can enter Audi car

but if not for dirty mind wey some peeps dey get me no see anything wey do dis pics oo

Dirty minded folks , so their kids don't eat banana abi Na because it's not made public...


Audi then get time to notice their gibberish

Shit is getting real!!!


This one taya me too..everybody is so sensitive to everything.

Make man back no de touch ground thrice a week..legitly double ur hustle

What is this world turning into? A child cannot eat her banana in peace again? How do you prevent perverts from imagining evil over an innocent deed?

Dirty minds. There's nothing wrong with that pic.

Just a child eating banana.

Is banana not a fruit anymore?

There is nothing suggestive in that image.

People's dirty mind self.

Audi should had never apologized. Apologizing means you did something wrong, don't appease the Twitter mob.

So kids can not eat banana again? I saw this earlier before all this tweets... I didnt even see anything wrong with the advert.. I was just admiring the car.. Now am seeing .. Crazy random message to audi..

These people need their mindset REDEFINED