Your personal branding is very important and will contribute to the growth of your career, especially now that almost everyone is available or active on social media platforms. A lot of professionals are using social media to project their personal brand, so as to push for more opportunities.

However, it is also true that some professionals are not still making use of social media to promote their personal brand.

Maureen is an avid social media user. She is present on most social media platforms. She always posts about celebrities and pop culture. However, personal branding for her career was not something she paid attention to. She never really thought social media was for anything else apart from fun, and banter.

There are so many young and middle-aged professionals out there who share the same belief. They do not think that personal branding has anything to do with social media platforms.

Your personal branding matters because it is how you prove to the world that you are worthy of their trust and partnership. Personal branding is not bragging. It is not being narcissistic either.

It is your opportunity to share with others how you use your talents to serve them. In short, personal branding is a powerful way to create the career and life you want.

You do not have to wait to work in a multinational company before you start taking your personal branding seriously. Even as a job applicant or an undergraduate, there has to be an industry you are interested in.

Imagine you are posting on a daily or weekly basis about happenings in that industry or even sharing your expertise and sharing tips that have worked out for you, using relevant hashtags. You will gain the follower-ship of like minds and from there, you can get requests for partnerships. You can even start a small online consulting business, based on your industry-specific posts.

So, what are you waiting for?

Source - https://lingoafrica.com/your-personal-branding-contributes-to-your-career-success/

Lingo Africa.

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