DIFFERENCE BETWEEN SALES,
MARKETING AND
BRANDING

Sales is convincing someone to buy, has to do with your lips, probably on a phone call or in a face to face meeting.
Marketing is generating business. Everything and anything you do to keep a client. Every activity that directly generates revenue is marketing
Branding is influencing. It appeals to our desires and touches our emotions. It has a goal of emotionally predisposing consumers to enter into a business relationship.
It is positioning a product, service or ‘yourself’ that people feel compelled on an irresistible urge to purchase your product or service.
Personal branding doesn’t mean a million followers, it’s simply your personal reputation. What comes to the minds of your friends, your business partners, your customers, if they are asked to describe you now? What three words are they saying about you that you don’t like? Again, what three words do you want them to describe you as? Personal brand is what you want people to say about you immediately they see you.

ASK YOURSELF THESE QUESTIONS
Are you perceived as you want to be?
What is your reputation in your field?
What does your brand represent most?
What makes you unique?
Does your social media reflect your brand?
There is a lot of noise in the market place. How do you stand out?

Whatever service you provide, there are lot of people who provide very similar services. What are your philosophies? What do you like and don’t like?
Personal branding is transparency. Because, what you sell might change, your career might change, your service might change. How many of you here have changed different careers in your life, if you have, please indicate for the benefit of others how many careers have you changed in your life?
Some of you were once career persons, but now into business, true? What you do might change, but your personal brand has to be consistent.

Learn more about branding in my book "How to be as Valuable as The iPhone in Business and Career"
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