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From Econet To Airtel: How Many Times Has The Telco Changed Hands? - Phones - Nairaland

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From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Patriotic9ja(m): 11:09am On Oct 03, 2020
From Econet to Airtel: How many times has the telco changed hands?


Strive Masiyiwa, founder of Econet Wireless, recently took to social media to narrate the early days of Econet Nigeria and what exactly forced the company to leave Nigeria.

It got us thinking about how many times we’ve seen the telco change its identity (and management). There was a very fun guessing game we used to play back in the day – How long before Celtel/Zain/Airtel changes its name again? Most times, the guesses were spot on; anything between two and three years was mostly accurate.

And although the telco has stabilised in the identity and management area, it’s still funny when you realise the company has changed names a solid 6 times!

Here’s a chronological recap:

In the beginning… there was Econet Wireless Nigeria

econet-logo

In 2001, Econet Nigeria was one of the three companies that won the GSM license auction – MTN Nigeria and MTEL were the other two. Due to political shenanigans and corruption practises, Econet NG would eventually lose its management contract.

Then there was Vodacom

VC_STK_4Col_R

Vodacom came into the picture in 2004 and took the reins of the company, as management changed hands . It would only last a couple of months though.

But Vmobile was right behind it

images

In what would be the fastest management change in the company’s storied history, a few months later, management changed hands again. The details are fuzzy and we’re not entirely sure what went on behind the scenes but eventually, Vodacom pulled out of Nigeria and Vee Networks found themselves at the helm of affairs. The company became known as Vmobile. There was a corresponding rebranding campaign. This was still 2004.

Let’s not forget about Celtel

celtel

Sometime in May 2006, Vmobile Nigeria was acquired by Celtel, another telecommunications company, for about a billion dollars. This gave the new owners a controlling stake of 65% in the company. Another rebranding campaign was due.

And Zain

ZCalCj7p

Sometime in 2008 we saw another change occur. Zain Group, another telecoms company, completed its acquisition of all Celtel International’s shares of over $3 billion. Consequently, the entire African operations of Celtel was rebranded from Celtel to Zain, marking the end of the Celtel brand.

And finally Airtel:

airtel-logo_new

About two years later, around November 2010, Zain clipped its wings and morphed into Airtel Nigeria. The change was brought about by an acquisition where Bharti Airtel paid a hefty sum of $10.7 billion.

And that’s the story so far. Let’s not be too harsh on the company. I know people who’ve changed spouses that many times as well. And in the case of Airtel, it looks like the company finally found a good, stable partner, doesn’t it?




https://techcabal.com/2015/10/06/from-econet-to-airtel-how-many-times-has-the-telco-changed-hands/

Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Patriotic9ja(m): 11:11am On Oct 03, 2020
Airtel

Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Patriotic9ja(m): 11:15am On Oct 03, 2020
..... and this was my favourite. Vmobile AKA Vgo. "I feel you in my spirit".....

1 Like

Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Patriotic9ja(m): 11:15am On Oct 03, 2020
And which was your favourite
Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by edoairways: 1:01pm On Oct 03, 2020
Despite the change of name,they still soar high.
Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by KrazyDave16(m): 2:56pm On Oct 03, 2020
V Mobile


It's all about you

Seeing that eagle accompanied with the ad brought back memories grin

2 Likes

Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Patriotic9ja(m): 7:17pm On Oct 03, 2020
KrazyDave16:
V Mobile


It's all about you

Seeing that eagle accompanied with the ad brought back memories
grin

Exactly. Especially that their advert song, ".... I feel you in my spirit......"

1 Like

Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by sunshineV: 7:32pm On Oct 03, 2020
i smell fp
Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by KrazyDave16(m): 7:51pm On Oct 03, 2020
Patriotic9ja:


Exactly. Especially that their advert song, ".... I feel you in my spirit......"
If you know where I can watch the video, pls share the link

1 Like

Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Promxy94(m): 8:06pm On Oct 03, 2020
Good old days...

1 Like

Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by DarkJeddi(m): 8:36pm On Oct 03, 2020
Vmobile was my favorite,seeing their logo reminds me of an Era.. shocked

2 Likes

Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Patriotic9ja(m): 9:44pm On Oct 03, 2020
KrazyDave16:

If you know where I can watch the video, pls share the link

Unfortunately, I haven't been able to get it
Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Patriotic9ja(m): 9:49pm On Oct 03, 2020
DarkJeddi:
Vmobile was my favorite,seeing their logo reminds me of an Era.. shocked

It was just too unique. Their colour, logo, the eagle, the catch phrase "it's all about you", and their good musics for commercials. The network was my main network then. but I have long switched to mtn/glo since they left 9ja

2 Likes

Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by KrazyDave16(m): 8:24am On Oct 04, 2020
Patriotic9ja:


Unfortunately, I haven't been able to get it
Chaii
Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by RenaissanceGuy: 10:39am On Oct 04, 2020
From Celtel to Zain and now Airtel, this people are the masters in classic video adverts.
Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Kunja2: 1:28pm On Oct 04, 2020
Airtel has changed name more than any other brand I can think of.
Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Kunja2: 1:29pm On Oct 04, 2020
Patriotic9ja:


It was just too unique. Their colour, logo, the eagle, the catch phrase "it's all about you", and their good musics for commercials. The network was my main network then. but I have long switched to mtn/glo since they left 9ja
I'm telling you. Something one can connect with.
Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by ddjay: 8:18pm On Oct 04, 2020
Patriotic9ja:
..... and this was my favourite. Vmobile AKA Vgo. "I feel you in my spirit".....
I remember free browsing on vmobile, it saved lives and properties then
Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Patriotic9ja(m): 8:48pm On Oct 04, 2020
ddjay:

I remember free browsing on vmobile, it saved lives and properties then

Lol
Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by BennyDGreat: 6:39pm On Oct 12, 2020
Patriotic9ja Zain did well with Zain African Challenge. We need more shows like that.

1 Like

Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Simeony007(m): 7:59pm On Oct 12, 2020
Their first name was 'E Buddy' then Econet etc
Re: From Econet To Airtel: How Many Times Has The Telco Changed Hands? by Patriotic9ja(m): 11:43am On Oct 13, 2020
BennyDGreat:
Patriotic9ja Zain did well with Zain African Challenge. We need more shows like that.

You are right

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