It is no secret to anyone that the Google algorithm is made of more than 200 components or "signals". And while the list is impressive, there is no way to keep up when we are humans with just 24 hours in a day.

Fortunately, SEO positioning is not about having every little detail in place; it's about understanding your priorities. However, we have created a list of the top 8 ranking factors, based on industry studies by Search Metrics, Backlink and Power Suite SEO positioning. Read them carefully and check how to optimize your website for each one.

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Backlinks

Does it surprise you? Backlinks continue to be the strongest indication of authority against Google. Let's see what can create or harm your authority.
A- Links Score

How does Google transform the abstract concept of "backlinks" into a quantifiable ranking signal? In several sections, Google explains that they are used to calculate the score of the links. The score is made up of each link to the page and its quality, and the number of links to the web.
So the amount is an important part of the score. However, remember that you cannot use spam or poor quality links in 2017. There is also nothing worse than links that come from the same domain and bring little traffic; Google will only count one of them when it evaluates your link profile. In terms of quantity, your main factor to focus on is the number of links by domain.

2. Relevant anchor text (but not too much)

Anchor text is another part of the “backlink” concept, which matters for rankings. Many things like the content on your pages and the anchor text of your backlinks tell Google what your website is about - and for that word it will start to “rank”. Of course, you must remember that from Penguin it is suggested to keep the anchor texts diverse and natural; it's all about having a good balance.

But what is the proper balance? Well, there is no universal answer. Checking your competitors in SEO positioning is a good way to understand what type of link score you are competing against, and how much work it will take you to overcome it. To do this, you will need a tool that helps you compare different link profiles and numerous criteria.


Content

Yes, content is king. But what is Google looking for in content quality, exactly? Here are three things that make a difference.

A- The use of keywords

The title is the most relevant aspect in this regard compared to Google. Using keywords or their variations in the name tag is still important in 2017 (the closer to the start, the better). The meta description can also boost relevance. Finally, don't forget to use keywords in the body of the page, remembering that H1 tags have the greatest weight in SEO positioning than all other titles.

B- Length

In its search quality guides, Google mentions that the amount of content on the page is important for its quality - and also for rankings. Clearly, there is no ideal content length; Google explains it as "the necessary length of content to be satisfactory depends on the topic and purpose of the page"
For a realistic reference to "satisfactory length" content, check out the pages that rank well for your keywords, and learn from their strategies.

Comprehensible

Since most online content is text, such characteristics are usually certain terms and phrases used on the page. Think about it: if you search for "things to see in new york" it is logical that the understandable results will mention "times square" "central park" "empire state building" etc.
But, it is not always so obvious. Did you know that all of the top 10 results for “the best bagels in new york” mention “cream cheese”?
There are several tools that help you verify the presence of important keywords on your page, as well as the length of your texts. Use them to check your website and also that of your competition, with the intention of knowing how they handle any element given on the page.

Technical SEO positioning


There are technical foundations for your site that are crucial when it comes to SEO. These are the two crucial TOP factors for rankings.

A- Page speed

Google expects pages to load in two seconds or less, and they have officially confirmed that page speed is a sign. Speed also has a massive impact on UX - slow pages have a high bounce rate and lower conversion rate.

B-Mobile friendly

If your pages are not optimized for smartphones, they will not rank in mobile searches at all. Something like half of Google's requirements comes from mobile devices, and it's not something that's going to change anytime soon.

User experience

The debate over the use of behavioral factors in rankings has been on the table for years. But in Google's own words, “users who perform searches are, most of the time, the best judges on relevance, so if they select a particular search result, it is probably the most relevant, or at least the most relevant among the other alternatives”

A- Clicks for ratings

SERP (search engine search results) clicks by ratings are the ratio of the number of times search listings have been clicked to the number of times users have been shown in their searches. Numerous sections of Google focus on CTR as a ranking signal.

Conclusion

The SEO positioning is complex and multidimensional. It is natural that you cannot pay attention to every little detail, and neither can you. If you prioritize your efforts, focus on what we have mentioned and you will get excellent results.