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|Online Copywriting Course And Certification by lindaijeka: 12:53pm On Oct 10|
Online Copywriting is the art or process of writing advertisment and promotional content particularly for increasing brand awareness and sales.
Copywriters are individuals who are responsible for the text that you see on brochures, websites, billboards, emails, advertisements, web catalogs, and others.
Unlike regular news or editorial writing, copywriting is all about getting the reader to take action in what you wrote about. That action might be to purchase a product, opt-in, or engage with a product, service, or company. That is why a copywriter is often referred to as “a salesman in print section.”
Features Of Copywriting
Here are some defined characteristics of great copywriting that content creators of all areas can emulate:
1. Structured: Brilliant copywriters know what they want to say and how to get it down on the page in a logical sequence. Their words would make it a clear point right from the get-go and use an introductory paragraph to hint at what is coming to them.
2. Purposeful: Before starting a writing task, all top copywriters ask, “where will this copy go and what does it need to achieve?” By understanding the purpose of the writing, the copywriter can also ask the right questions, to get the most interesting and relevant information to write about.
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