I always advise that when running ads for a new product, the most important thing to spend time testing is your images/videos.

As far as I am concerned, it goes a long way to determine how cheap or how expensive your campaign results will be.

I also do say that it's not necessary testing different audiences in a new Campaign.

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I have taught on Facebook ads targeting before. But I know the reason why I switched to zero targeting and advised my students to do the same.

Your saved audiences doesn't really play a much vital role.

Images perform differently.

Each image when used in Facebook advertising doesn't target the same set of people.

They always gets seen by different sets of people.
Hence, they have their own unique way of choosing their own audience.

This is why I always use zero targeting.

I allow my images/videos decide the audience while I monitor and know which one is performing better.

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I am saying this so as to prevent you or some other people from testing many unnecessary things until you get confused.

Concerning the adcopy, to save yourself the stress, what I do is to look at previous similar adcopies that I have used before. Then I edit it to fit the new product I want to sell.

So long the previous ad copy worked, then editing it to fit another product should also work.

I really don't like writing new adcopies from scratch. I like editing the one that has proven to work.

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