In my last post, i stressed on the importance of understanding the industry and using its winds to sail your music boat.


Burna boy just became the first Nigerian to win a direct Grammy award, that is a very commendable feat, something that has eluded so many nigerian artists over the years.
Here are 5 things other nigerian artists need to learn from burna boy



1. Having a target market:
Burna understood that his target market wasn't Nigerians in nigeria, it wasn't even Nigerians in the diaspora, his target market was and has always been foreigners who listen to nigerian music hence his focus on building ties in other african countries after gaining just a little traction in nigeria, one can easily recall his numerous collaborations with south african artists not because he needed them but because he needed his name to be mentioned over there. When that was done, he moved to UK at just the right time to get on the grime train and benefit off of the grime black artists who imbibe african sounds in their projects



2. cutting all unnecessary ties :
You cant move forward if you keep pulling yourself backwards with liabilities you call loyal friends and family.
Burna boy has been onward and upwards with foreign collaborations or just his personal singles, in order to make sure that when they hear the name "burna boy", they can easily identify it as the name of the main act from Africa.

When was the last time you saw burna boy collab with an average nigerian artist just to foster friendship and gain from each others fanbase ?
Its been a while since he did anything of such sort because that sort of connections/ties isn't beneficial towards the target.
You need to know that to move forward, you need to do what you didn't do last year, collaborate with who you didn't collab with last year, stop releasing tracks with the same four rappers from abraka.



3. Give your fanbase what they want :
Burna boy fanbase isn't really Nigeria. We simply love him because they love him(that's just how powerful the American validation is on the mentality of an average African).
He knows quite well how his fanbase perceives africans and he has put a lot of effort into being just that.
You cant possibly expect to grow a fanbase and keep them together if you aren't consistent with giving them what they want or atleast even if you change, it must only make a slight difference and the result must be better than what you churned out before, you cant get popular with RnB then move to reggaeton, its not done, you will easily be forgotten.



4.Improve yourself :
The burna boy of today isn't the same as burna boy of yesterday, he has put a lot of effort into crafting himself, his brand and his music into just what is required by his target audience, this cant be done overnight, you have to put in work for years to fully achieve that aim.
As an artist, you cant stay the same, you cant constantly give the fans the same type of music over and over again and expect attention and listener's, you have to keep improving towards what your fans want at any specific time.



5. Believe in yourself:
Burna boy believed in himself from day one, and he had every right to, his music has always been better than that of the average nigeran artist, his lyricism and his tunes were always top notch, proving that he put a lot of effort into every line.
With such talent in his pocket, he knew quite well that he was above most artists even before we got to know and he let it fuel him towards greatness
You cant be talented and tolerate disrespect especially over issues concerning your talent and work
You have to stand your ground and back it up with musical perfection.



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