Consumers and their attitudes vary with change in country, age, gender, climate and culture. These demographic factors tune up the background score for product marketing. Understanding these key behaviors of your target audience will accelerate your product demand in the market. With a focus on helping direct selling companies analyze the consumer trends, DSA in partnership with Ipsos compiled a study that delivers insights on consumer behavior based on various demographic criteria.

77% of Americans are interested in flexible, entrepreneurial/income earning opportunities.

79% consider direct selling favorable as an attractive entrepreneurial option with lower start-up costs.

Among the 77% interested Americans, 91% are Gen Zers and 88% Millennials.

Direct selling has a broad and diverse appeal in the U.S. with 48% women, 35% Millennials, and 20% African American.

Initial cost and risk involved in direct selling are comparatively lower in direct selling when compared to other gig work opportunities such as driving, real estate, car rentals, etc.

The positive attitude of 67% is attributed to the personalized services direct sellers provide.

69% consumers surveyed find the direct selling channel’s approach of supporting small businesses.

46% affirmed that they would welcome contact from direct sellers through social media regarding business opportunities.

America had always been positive towards direct selling with 80% remaining constant in their attitude over the past 10 years. These stats provide light into the [url=https://www.businesswire.com/news/home/20200604005652/en/Direct-Selling-Association%E2%80%99s-2020-Growth-Outlook-Survey-Results-Show-Continued-Relevancy-with-Retail-Sales-of-35.2-Billion]future of direct selling in the U.S[/url].