The Nigerian fitness market, which is a smaller part of the entire sporting goods industry as at now, has a sales of $3.8 billion. From research, we have seen that during the last 10 years, there has been a very tremendous and significant increase in membership and usage of this equipment. Nigerians as we have seen through research on a societal level are beginning to understand that they have a very bad and unhealthy eating habits and lack of physical activity which as it where can have a very profound negative impact on their lives. Hence we have seen a very encouraging fitness participation among individuals and this is booming the fitness equipment market. Ka3 Fitness equipment enterprise has identified three customer segments that are particularly attractive and are very profit oriented:

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