Starts in April
The Digital Marketing course can be taught within a duration of 4
weeks.
❖ Introduction to Digital Marketing
- What is digital marketing
- The digital marketing industry
- How digital marketing works
❖ Aspects of Digital Marketing
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Email Marketing
- Influencer Marketing
❖ Benefits of Digital Marketing
❖ How Digital Marketing Can be Used
❖ Search Engine Optimization
- What is SEO
- How to optimize a website
- Benefits of SEO
- Off-page and Onpage Optimization
❖ Social Media Marketing
- Types of social media marketing
- Understanding social media marketing
- Instagram marketing
- Facebook marketing
- Twitter marketing
- LinkedIn marketing
❖ Email Marketing
- How to build an email list
- How to use email marketing to engage
- How to write compelling content for email marketing
- Tools and software for email marketing
- Email that converts- Taglines
❖ Content Marketing
- Content creation
- How to create content for social media
- How to create content for website
- Conversion and results
- Tools and Software
❖ Influencer Marketing
- How to get started with Influencer marketing
- Building an influencer marketing list
- Outreach
- The Influencer marketing Industry
❖ How to get started as a Digital Marketer
- How to create a great CV as a Digital Marketer
- Digital marketing Industry
- Places to get jobs
- Future of digital marketing
Certificate of completion