After 3 years, SEO hugely changes because of core updates of google and new algorithm specially for health and care websites.

Before this happened, you got backlinks from many websites and use tags and meta keywords to increase your website keywords.

What about now?

Google has been floating algorithm every 6 month:
1st six month, backlinks would be important and next month, content would be important.

Another Key : when you publish an article you should have links and viewers to rank by google.

Clarifications

Backlinks are important as is fresh content. Search engines want to direct people towards the best results, so that they find what they are actually looking for.

Backlinks are and will always be important. They should be;
1. Relevant,
2. Unique,
3. High Authority

On Content
Ensure you provide good quality content, update your website regularly and use good SEO practices and over time your website traffic will increase, so whether the algorithms change (which they do and most probably will keep on doing), good content is definitely king.

The length of content to use depends on the niche in which you are writing for.

Check out the text volume of highest ranking site in your niche, usually top 3 pages in google results (by your main keyword) and do more.

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