Manchester United's efforts to secure a lucrative new training
kit deal have suffered a setback after a local firm withdrew
over concerns it could be boycotted by fans protesting at the
club's owners.
United's eight-year £120m sponsorship contract with American
insurance giant Aon concludes at the end of the season.
Talks have been taking place about finding a replacement. But
it is understood one of the front-runners, The Hut Group
(THG), has pulled out of a potential deal.
The Manchester-based company was concerned about a
supporters' campaign to boycott the club's commercial
partners in protest at the Glazers' ownership of the club,
reported the Observer.
Richard Arnold, United's group managing director, has been
told that THG is no longer interested in a deal that would have
started on 1 July.
The name of Myprotein, a Cheshire firm owned by THG, would
have been on United's training kit, replacing the branding of
Aon, sponsors of the club's Carrington training centre.
Both THG and United declined to comment, with those close
to the deal at Old Trafford confirming there were no ongoing
talks.
Last Sunday's supporter protest against the Glazers outside
Old Trafford led to United's game with Liverpool being
postponed until Thursday.
The Glazers' move to join the now defunct European Super
League heightened the supporter opposition towards the
American family.
Co-chairman Joel Glazer is planning his first meaningful
discussions with Manchester United fans since his family
bought the club in 2005.
Glazer has issued a lengthy response to four key demands
included in an open letter by the club's supporters' trust and
again apologised for United's behaviour around the scrapped
European Super League concept.
He also acknowledged "the need for change" with how the
club consults with fans.
https://www.bbc.com/sport/football/57047080
lalasticlala semid4lyfe , honeric01 )

9 points deduction await them so that they will behave well