I have grown 30+ sites for clients. Here are unpopular lessons I have learned about ranking a website.


1. You won't see results for six months after you you publish.

Don't get discouraged. Instead publish more often. After your 20th article you'll start seeing results from your 1st.

2. SEO Gurus are rubbish

Stay away from them.

Famous SEO advice are BS. Don't let them distract you.

3. There's one secret

Write compelling content that answers searcher's query.

4. Don't treat your blog like a publication. Treat it like a library.

5. You don't need SEO tools.

There are millions of keywords not picked by SEO tools.

New/off-the-radar keywords are where you can rank #1. How to find them? Use search console.

6. Consistency must be A+

Optimise for consistency over quality.

You'll rank faster if you publish more.

HuffPost: 2.2 million index pages
TMZ: 411k index pages

7. Content types > individual articles

Think how you can turn a successful article into a 100 articles.

10 best restaurants in Ikeja
10 best restaurants in {insert city}