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Creating The Perfect Cosmetic Labels – The Things To Remember by mosniccky: 4:04pm On Jun 02, 2021
Okay, so you designed the perfect beauty product or personal care products. However, developing the customized cosmetic labels for cosmetic shipping boxes and bags can be intimidating and concerning. This is major because you are new to this or having a hard time revamping the old concept. The custom packaging companies are manufacturing an abundance of cosmetic labels. 

Ranging from nail polishes to lip glosses and skincare items to essential oils and hair care products, there are packaging labels for every cosmetic product. With this article, we are sharing the insights into things that you need to remember for creating labels for cosmetic packaging, irrespective of the fact is they will be added to plastic tubes or glass jars. 

Generally, the labels are designed with product orientation in mind but there is an absolute need for moisture resistance and ensure withstanding of wet environments. In particular, the labels for oils must be resistant to moisture (obviously). In addition, the labels must not wrinkle, get torn, or scratched by continual usage (ladies even drop these products in handbags, so intactness is essential). 

The custom labels can be applied to the various containers. First of all, the labels go perfectly with lipstick tubes and jars. The clear labels are suitable for nail polish bottles while the printed ones go perfectly with lip glosses, mascaras, and rollerballs for eyes). Even more, the labels have become crucial for hand sanitizer bottles and glass jars. 

The custom labels must be capacitated to maintain integrity while complying with a variety of surfaces and packaging materials. There are various materials available for labels, such as vinyl, polypropylene, polyester, and paper, of course. For the most part, the labels have become the ultimate marketing tool for improving visibility. 

Ranging from frosted finished to vibrant hues and unique shapes to clear labels, all of them have the capacity to create a promising visual impact that attracts attention. Now that we have shared some essentials, let’s check out the tips!

Material 

Whenever you have to design the labels for rolls or cosmetic packaging, keep in mind that your reputation can be dictated by the material. For people who want a clear look, polypropylene is the right choice; it also helps create a high-end and alluring appearance. There are different types of polypropylene available in the market. 

First of all, there is BOPP that’s suitable for hard plastic and glass packaging while crystal FasClear is optimal for bottles and tubes (it can help create the no-label appearance). For people who prefer opaque lining with affordability, you can opt for a clear MDO. Moreover, the opti-clear material is suitable for squeezable containers but it has lesser frosting. 

In case you want to create the labels for testing samples, we suggest that you choose paper labels. Also, the paper labels are extremely affordable. 

Lamination 

When we talk about labels, it’s important to consider durability. This is because the labels need to withstand constant handling in customers’ hands. The majority of cosmetic products are infused with oils and alcohols which can remove ink from the labels (it can also stain the packaging). Moreover, one has to ensure that labels can bear the wet environments. 

For this reason, you need to add lamination. The lamination can be done by polyester which is available in matte as well as a gloss finish. In case you cannot access polyester, we suggest varnish since it offers protection from scratches and heat. The best thing about thermal polyester laminate is that it can be used for printing down information (even with sharpie and pens). 

Ingredients 

According to FDA and their PDP, the products must have the product identity printed on them, along with the net weight. So, when you are designing the labels for cosmetic products, make sure to add this information. Sure, you can opt for less information if the label is small, but adding something is better than an empty label. In particular, you can add the allergen statements, ingredients, and manufacturer’s information on the labels. 

Barcodes

Barcodes are famous for electronic scanning, be it from camera-based systems or laser systems. Adding a barcode, along with the serial number can help enhance the authenticity of the cosmetic products. That being said, while you are getting the labels printed, do get the barcodes printed out on them!

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