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Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria - Business - Nairaland

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Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by ojasweb(m): 12:27pm On Jun 04
Greetings to the marketers on Nairaland.
I hope everyone is doing their best to keep business going despite the numerous challenges in the advertising space.

I intended to make this a Google ads thread since i'm a Google ads specialist, however, i also want people to share helpful tips about how to use social media infleuncer and Facebook ads to increase sales.

Let's make this thread helpful to everyone.

I'll be happy to answer questions related to Google ads.

Cheers!
Re: Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by ojasweb(m): 12:48pm On Jun 04
I will start by answering some of the questions i have been asked several time.

Q: Is it possible to advertise my health/adult products with Google ads?

A: Yes, it is. Though Google has various restrictions as regards health/adult products ads, however, if you can minimize the use of "crude" words and sensitive/erotic images, you should be able to get your ads approved and run without any problem.
Re: Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by ojasweb(m): 12:54pm On Jun 04
Here's another popular Google ads question.

Q. Search ad is too expensive and the traffic is usually very low. I tried using the display network to advertise health products but the ads could not be approved and my account got suspended. Is there a way i can run health ads in the display network?

A. According to Google's policy, health products are not allowed in the display network. However, if you want to advertise health products in the display network, make sure that you upload your banner ads and not using the responsive display ads.
Also, be careful with the information you have on the banner and your landing page.
Re: Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by Thewhizzkid1(m): 2:07pm On Jun 04
Nice initiative sir. I'll be dropping some tips soon on Google ads and Facebook ads. I'm more into Facebook ads than Google.

I commend your efforts.

1 Like

Re: Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by ojasweb(m): 2:49pm On Jun 04
Thewhizzkid1:
Nice initiative sir. I'll be dropping some tips soon on Google ads and Facebook ads. I'm more into Facebook ads than Google.

I commend your efforts.


Looking forward to your contributions.
Re: Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by mrsage(m): 2:56pm On Jun 04
ojasweb:
Greetings to the marketers on Nairaland.
I hope everyone is doing their best to keep business going despite the numerous challenges in the advertising space.

I intended to make this a Google ads thread since i'm a Google ads specialist, however, i also want people to share helpful tips about how to use social media infleuncer and Facebook ads to increase sales.

Let's make this thread helpful to everyone.

I'll be happy to answer questions related to Google ads.

Cheers!

Can I use Google ads to market a house for sale?
Re: Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by ojasweb(m): 3:01pm On Jun 04
mrsage:


Can I use Google ads to market a house for sale?

Definitely! This will work much better with YouTube. Remember YouTube ads is also done through Google ads. While this might look easy, you have to be careful so as not to burn your advertising budget anyhow.
Re: Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by ojasweb(m): 5:03pm On Jun 04
Another question i received frequently about Google ads is account suspension due to Circumventing Policies.

Why and what can you do to stop it from happening subsequently?

My response goes thus...

Circumventing policies usually occurs when you know that certain practices is not allowed on Google add but you're finding some ways to game the system.

It is very easy to know what you have done wrong in this situation. For example, if you're cloaking your link, it is against the policy and your account could be suspended for circumventing policy.

Another reason is creating multiple accounts to advertise the same business. This usually falls under competitive advantage policy and it can lead to suspension.

Another reason is when Google detects that you're creating another account after previously suspended for violating the policy.

There are many reasons your account could be suspended due to Circumventing Policies and these are some of them.

To avoid this from happening, make sure you practice within the acceptable rules.
If you've been suspended before, try and make sure that any new account you create doesn't have any relationship with the previously suspended account.

Feel free to ask questions
Re: Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by Tohsynetita1: 5:57pm On Jun 04
Am on queue
Re: Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by ojasweb(m): 11:22pm On Jun 04
Tohsynetita1:
Am on queue

Feel free to ask questions. I believe someone would be kind enough to provide helpful answer.
Re: Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by ojasweb(m): 5:03pm On Jun 05
Two major reasons why you should not use MAXIMIZE CONVERSIONS or TCPA on your new Google ads account.

After launching your campaigns on Google ads, your ads should start getting impressions and clicks as soon as possible.
Once you've started seeing increasing number of impressions and clicks, Google's AI will start giving different recommendations in the account.

One of the most annoying recommendations is the bidding strategy. Google will continuously recommend for you to use maximize conversion bid or target CPA.

Now let me highlight the two major reasons why this recommendation is very bad for a new Google ads account.

1. A new Google ads account with insufficient or no conversion history will most likely put you in debt if you switch to CPA or maximize conversion bid.
With this type of bid, Google ads AI will use the conversion history in the account to optimize your campaign for enhanced performance. However, in a new account with very low or no conversion history, the AI will only serve your ads based on their defined assumptions, and this will most likely lead to fast budget depletion and terrible performance because the AI's optimization will be done without using any or enough conversion data in your account.

2. If you're tracking conversions in your account, in most cases, you might be tracking contact/lead form submission, especially if you're targeting Nigeria where ecom is mostly payment on delivery. If you're tracking lead form submission, you might assign certain value for each lead you get. Unfortunately, not every lead that you get will result in actual sales. For this reason, the value you assign to each lead will not be accurate, nevertheless, Google will still use the value to make suggestion for you on TCPA.

If you decide to switch to the suggestion, you might end up getting your leads at a very high CPA, which will eventually affect your profit margin.

So, you need to take note of these two things before switching your bid strategy just because it is recommended by Google.

Cheers!
Re: Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by ojasweb(m): 2:46pm On Jun 06
Why People Think Google Ads Is Not Converting In Nigeria

They don’t have good knowledge of Google ads.
We have to accept the reality that many people don’t have good knowledge of Google ads. While Google ads might look simple to experienced marketers like myself, the truth remains that it is not as simple as Facebook ads.

On Facebook, you can easily click on “boost” on your page’s post and follow a few steps to get your ad up and running. Sadly, it is not that simple on Google ads.

On Facebook, almost all the ads follow the same format/steps. However, on Google, the process for creating a display ad is different from that of search ads, YouTube ads, shopping ads or even apps install. Each of the ad type on Google ads has some complex settings that you need to learn and master in order for you to get good results.

So, for most people that say Google ads is not converting in Nigeria, the truth is that they don’t have good knowledge of Google ads.

Google ads platform is a very advanced marketing tool that you need to learn and understand how it works. Without first learning and understanding the platform, chances that you’ll complain about your result are very high.

If you want to get a good result from Google ads, make sure that you know how the platform works and choose the best ads that match your goal.

copied from Ojasweb Digital Solution
Re: Let's Discuss About Google Ads, Facebook Ads And Influencer Marketing In Nigeria by ojasweb(m): 3:30pm On Jun 11
Content targeting vs audience targeting on Google ads.

Do you know the differences and when to use them?

I will share some tips on it.

Stay turned and feel free to ask questions.

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