A website is the internet’s window to your business. It entices and intrigues users, beckons them inside, and can often be the difference between long-lasting success or failure.
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You may have been told that a pretty site with plenty of exciting features would be enough to interest your brand product or service users. But that’s not entirely true – it needs to look and work well, too. By identifying what can go wrong with your website today and avoiding these potential problems, you will be able to grow your visitor count.

If you’ve recently launched a new website or have one in the works, now is the time to think about how it will be perceived by your audience. Your website is your most important marketing tool that should be easily accessible and inviting to each of your prospects. A great website can only get you so far if it doesn’t address many of these common blunders that can cause users to browse elsewhere.

Be it poor usability, slow performance, poorly optimized content, or a website that just looks outdated – the symptoms of a bad website are easy to spot. But fixing a website that has fallen into disrepair is harder. The purpose of this blog post is to help you avoid these common mistakes and optimize your website for conversion.

1. Target audience not clearly defined
2. Bad website layout/structure
3. Cluttered page
4. Hidden navigation and annoying drop-down menus
5. Boring and unengaging content
6. Thin content/information
7. Fluffs and empty words ( Buzz words. The truth is your visitors cannot really make sense of empty, overused words like “top-notch solutions,” “innovative strategies.” There’s nothing specific about them. So, be clear in your communication. Use words that create a mental image in the mind of your visitors.)
8. Poor quality or irrelevant images
9. No credible customer testimonials
10. A call-to-action that is unclear or confusing
11. Not prioritising your ‘About Us’ page
12. No clear contact info

Improve your site and user experience with these steps
Your brand website must provide a good experience and look good if you don’t want to get lost among all the other ones out there.

To help your business stand out online, you need to choose a reputable SEO copywriting + web design agency such as NaijaCopy to create your website.

https://naijacopy.com/12-common-website-mistakes-that-can-hurt-your-brand/