One of the most useful features of the Shopify store is its analytics which comes as a built-in feature. With this, a merchant can easily get metrics regarding every aspect of their online store and with proper knowledge, they can utilize these numbers to work on their online store and customize it with the help of Shopify custom development to reach higher sales and profits, However, understanding the data generated by the Analytics tool can be quite confusing as you might feel lost and confused about it. However, by focusing on the relevant matrics details, you can easily get an understanding of your eCommerce store’s performance. Further, it allows you to understand your consumer’s behavior towards your brands and products as well. As a result, the metrics from the inbuilt analytics tool aids you to improve your site’s performance.

Moreover, it further empowers you to create impressive sales funnel to capture visitors and convert them into long-term buyers. With this article, today we will try to gain a deeper understanding of the metrics generated by google analytics and how a merchant can use them to improvise their sales.

What are the metrics?

Before we dive into how you can use the analytics data available in your Shopify backend. We need to understand the basics and the source this data is coming from. Basically the metrics generated by Google Analytics are the numeric result of your site’s performance. These data are generated over a fixed period of time by analyzing the way every aspect of your eCommerce store performs over a fixed period of time. This makes matrices an irreplaceable tool to gain a deeper understanding of user behavior and eCommerce store performance. Important Metrics and ways to utilize them Although with Google analytics you might notice that there are loads of data being generated through it regularly you don’t need to act upon each metric.

By working on keeping a few of the important results steady via consistent customization and improvisation with the aid of Shopify development company you can easily generate steady sales and income. Because focusing on every metrics is not only time-consuming, but it is also an overwhelming process, which can create confusion and contradictions in the merchant’s psyche and hinder his clarity.

So, below is a list of few unique and essential matrices that you should focus on for maintaining consistent profit and sales via your online store:

1. Engagement: Engagement is one of the most important metrics to keep an eye on. With the help of this metrics bundle, a merchant can gain a deeper understanding of their user’s behavior and how they react to their products and services. With this data, a merchant will have a clear idea about the customer’s behavior at every stage of the sales funnel.

2. Abandonment: Cart abandonment rates are one of the major issues faced by any eCommerce store merchant. However, understanding the reason behind this is a must. By keeping a close eye on cart abandonment metrics a merchant will have access to details regarding the condition or factors contributing to cart abandonment. This can aid them in improving their checkout experience according to their requirements.

3. Marketing: Running ad campaigns on social media and sending emails is not enough to make your marketing game strong. To achieve that, keeping a constant eye on the performance of your marketing campaigns running on different channels is very important. So that you can understand your user’s response and shape your strategy according to that.