One of the relatively new ways of making money that a whole lot of people are not yet fully utilizing is to turn the very app they spend a good deal of their time on into an e-commerce store.

A few years ago, Facebook introduced a extension of WhatsApp called ‘WhatsApp Business’, which I am sure you must have heard of. This app enables you to personally connect with your customers, highlight your products and services, and also answer their questions throughout their shopping experience.

You probably have a lot of numbers on your WhatsApp contact list and this is a goldmine which you should absolutely be taking advantage of. Whether you are a large business, a small business, an online shop, or you sell items from time to time, WhatsApp Business can give you the kind of sales conversion you desire.


Let me provide some Whatsapp statistics that validate the growth and prospects of WhatsApp Business:

- WhatsApp has 2 billion active users worldwide.

- WhatsApp is ranked as the most used mobile messenger app in the world.

- WhatsApp Business was downloaded 18 million times across Google Play & App Store in January 2021.

- According to WhatsApp head Will Cathcart, approximately 175 million people send messages to business accounts on WhatsApp every day.


WhatsApp Business was recently updated and now includes some very useful features, some of the capabilities WhatsApp Business gives you include:
i.) Organizing Customer Communication: You can now easily organize all your customer communication. With the options of using ‘labels’ as you create folders to organize emails, you can label each conversation into a specific category and quickly find the exact information when needed.

ii.) Instant analytics: You can get instant analytics for your communication process. By carefully understanding your past communication patterns, you can gain keen insights that can help your drive future business planning.

iii.) Replying Quickly to your customers: With quick replies, you can send more messages with lesser effort. It lets you save and reuse messages that are frequently sent out to customers so you can easily send the saved answer for frequently asked questions in no time.

iv.) Sending automated messages: Reply your customers even when they message you during non-business hours and keep them updated about when to expect a response.


You can access the full article below for more information:

https://starcrews.medium.com/why-your-whatsapp-contacts-should-be-paying-customers-ead13f6b1aa4

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