Nigeria’s government sometimes ago announced that it was suspending Twitter “indefinitely” after the deletion of President Muhammadu Buhari’s Tweet, which violated Twitter’s “abusive behaviour” policy.

The article is not to put blame on anyone for the action; whether the government for banning Twitter or Twitter for deleting the tweet of the President of Nigeria.

As a digital marketer and a media buying professional, I write to express some of my observations since this announcement and how it has effective paid advertising and campaign.

Since the ban, users have been on the lookout for ways to access the social media platform through the use of a VPN. The volume of online search conducted on the word “VPN” showed its popularity during the week according to the search tracking site, Trends Map.

Users who express their views on Twitter and other social platforms opted for VPNs to conceal their IP addresses, keeping internet service providers (ISPs) in the dark about their online activities and locations.

Click here to read more on the effect of twitter ban in Nigeria and the effect on paid ads https://thedamlek.com/twitter-ban-in-nigeria-and-its-effect-on-paid-advertising/

Audio ban