Program Overview Program Features Delivery Mode Prerequisites
Target Audience

Key Learning Outcomes Certification Details and Criteria Course Curriculum
About Us


Program Overview:

Learn how to unleash the power of digital channels with Ciel Consulting’s Digital Marketing 101 training course. In the digital era, businesses are reinventing their marketing strategies to better engage and connect with their customers. This course will equip you with the skills, insights, and digital know-how to be a highly effective digital marketer and generate a
measurable impact on your company’s bottom line.


Program Features:

2.5+ hours of high quality elearning

13 end-of-lesson quizzes

Lifetime access to high-quality, self-paced elearning content

Industry-recognized Course Completion Certificate

One assessment test at the end of the course



Delivery Mode:


Online Self Paced.



Prerequisites:

There are no prerequisites required to enroll in this course.
This Digital Marketing 101 Certification Training is ideal for freshers, traditional marketers, entrepreneurs, brand and communication managers, and sales professionals


Key Learning Outcomes:


By the end of this online Digital Marketing 101 course, you will be able to:
Understand the fundamentals of digital marketing Understand the customer lifecycle in marketing terminology Gain knowledge of future marketing trends and technology


Certification Details and Criteria:


Complete 85% of the online self-learning content

Pass the assessment test with a minimum score of 60%


Course Curriculum:


Section 0 - Course Introduction

Lesson 1 - Introduction


Section 1 - Fundamental Concepts of Digital Marketing

Lesson 1 - Introduction to Digital Marketing
Lesson 2 - History of Digital Marketing
Lesson 3 - Developing and Nurturing a Digital Culture
Lesson 4 - Where is Digital Marketing Headed
Lesson 5 - Global Impact of Digital Marketing

Section 2 - Customer Lifecycle

Lesson 1 - Acquisition Lesson 2 - Engagement Lesson 3 - Conversion
Lesson 4 - Onboarding, Retention, and Expansion


Section 3 - Marketing Technology

Lesson 1 - Mobile and IoT Lesson 2 - Analytics
Lesson 3 - Challenges of an Offline-Online Experience


Section 4 - The Future of Digital Marketing

Lesson 1 - A Peek Into the Future

About Us:


Ciel Consulting is the world’s #1 online bootcamp provider that enables learners through rigorous and highly specialized training.
We focus on emerging technologies and processes that are transforming the digital world, at a fraction of the cost and time as traditional approaches.
Over one million professionals and 2000 corporate training organizations have harnessed our award-winning programs to achieve their career and business goals.

[b]Customer Reviews:
We are confident that these procedures will enable you to pass the exam in one sitting.

Schedule;
Classes are available online and offline.

Weekend and weekday classes are available.

Venues:
Port Harcourt: 21 Oil field Avenue,off school road, Elelenwo, Port Harcourt.
FOR MORE DETAILS PLEASE CALL THE FOLLOWING Hotlines: 07039147221, www.cielgr.com