₦airaland Forum

Welcome, Guest: Join Nairaland / LOGIN! / Trending / Recent / New
Stats: 2,162,071 members, 4,710,808 topics. Date: Tuesday, 22 January 2019 at 03:46 AM

Making Online Forms User-friendly - Webmasters - Nairaland

Nairaland Forum / Science/Technology / Webmasters / Making Online Forms User-friendly (721 Views)

I Need A User Friendly Website For My Car Business.. / Is Your Website Mobile-friendly? Check Now. / Could Someone Recommend A User-friendly Web-design Software ? (2) (3) (4)

(1) (Reply)

Making Online Forms User-friendly by itookool(m): 4:22pm On Jul 21, 2007
Making Online Forms User-Friendly
Your web forms could be scaring away potential customers.


An online form allows prospects to take a variety of actions: contact you, subscribe to your e-zine, request information and, of course, order something. A form is a communication tool for them and a marketing tool for you. You need an online form to collect contact information and to get permission to communicate with prospects. Otherwise, once they leave your site, they could be gone forever.

An online form itself isn't effective marketing, however. In fact, if you're committing the following mistakes, yours could be costing you customers.

* Requiring unnecessary information: Do you really need prospects to provide personal information such as a company title, phone number, mailing address and registration of a login name and password? If not, remove these fields or label them as optional.
* Restricting open fields: Ever type so many characters that a field ended before you finished? Expand the length of your fields to account for long names, e-mail addresses and other information you require.
* Forcing repeat work: If your forms are not completed correctly, are prospects forced to start over? They won't. Be sure to retain the information already entered while pointing out the area that needs attention.


Don't just fix your forms; optimize them. Try these time-tested tips to make your forms better marketing tools:

* Include your contact information. Give prospects the option to call you instead of, or in addition to, completing your online form.
* Offer your e-zine. While they're already contacting you, invite them to subscribe to your newsletter.
* Ask how they found your site. This optional question could give you insightful marketing information without putting off prospects.

Your online forms get prospects to make initial contact with you. Make this process painless because your online forms won't get a second chance to make a first impression.

(1) (Reply)

Help Review Cnwebmasters.org / Let's compare our Flash abilities / I Hope Web Development Is Not All You Do ?

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (0) (1) (2) (3) (4) (5) (6) (7) (8) (9)

Nairaland - Copyright © 2005 - 2019 Oluwaseun Osewa. All rights reserved. See How To Advertise. 32
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.