PROJECT: Branding (Logo Identity, Visual Branding)

CATEGORY: Coffee Shop Business

CLIENT: GetCOFFEED

BRIEF: GetCOFFEED is a coffee shop first opened in 2012. It has experienced considerable growth over the past few years though yet to be branded. We were contacted to handle the logo and visual brand identity to help them captivate and build new customers and make more sales

SOLUTION: The Get Coffee’s logo idea came from a cup, coffee beans, flame. The cup which symbolizes the cup used in serving coffee in the coffee shop, the coffee beans which shows the origin or the source of the coffee drink and a flame which tells us that coffee is best served when hot. With the above ideas we were able to craft out a brand logo that best describes and identifies the business. Then other identities were designed to show how the logo can be used in real life application such as bag, book, cup, business card etc.

RESULT: A well-crafted logo brand which communicates and identifies the type of business they operate. The flame on the cup also triggers the appetite to visit their coffee shop. With these identities customers were able to recognize them and they had more customers and sales.