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South South Is Taking Over The Music Industry - Music/Radio - Nairaland

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South South Is Taking Over The Music Industry by Justmesagi: 9:45pm On Nov 01, 2021
Before it was between the East and West until the West took a leap and become the indisputable champion with the calibre of artiste that comes from there.

The West offers artistes like Wizkid, Davido, Olamide, Tiwa Savage, Tems, etc.
She also has most top music video directors like Clearance Peters, Dammy Twitch, Meji Alabi, Dapo Fagbenle (Dap), Ademola Falomo, Mattax, Sesan Ogunro etc

But now the South Southerners are at the forefront and may take the "indisputable" tag if the Westerners become over complacent.

The likes of Burna Boy, Buju, Oman Lay, Timaya, Rema etc come from the South South.

Top music video directors like TG Omori, James Omokwe etc.

1 Like

Re: South South Is Taking Over The Music Industry by Abdul05: 9:56pm On Nov 01, 2021
No matter how you look at it.the SW will always be on top ...


Music is naturally with them.even burna boy has Yoruba blood in him..

16 Likes 2 Shares

Re: South South Is Taking Over The Music Industry by SmartPolician: 9:57pm On Nov 01, 2021
There's no basis for competition. Every region should keep doing their best and keep promoting the country in the bright light.

2 Likes 1 Share

Re: South South Is Taking Over The Music Industry by LegendHero(m): 9:59pm On Nov 01, 2021
South south guys are coming up truly. Burna is already a giant and Omah Lay & Rema are making waves.

But I don’t think the SS can unseat the West anytime soon.

The West have always been the music powerhouse coz it’s part of the culture. Shey ba Juju, Fuji, Apala, Afro Pop, anything wey you wan talk.

16 Likes 2 Shares

Re: South South Is Taking Over The Music Industry by house10s: 10:01pm On Nov 01, 2021
soo nah to dey separate our selves we dey now shey soon all d awards go dey go one side cause dem b from one side.
Re: South South Is Taking Over The Music Industry by SpatialKing(m): 10:03pm On Nov 01, 2021
Abdul05:
No matter how you look at it.the SW will always be on top ...


Music is naturally with them.even burna boy has Yoruba blood in him..
Will you keep quiet...
Legends like
Psquare
2 face
Are not Yorubas

2 Likes

Re: South South Is Taking Over The Music Industry by Zooposki(f): 10:03pm On Nov 01, 2021
..
Re: South South Is Taking Over The Music Industry by SpatialKing(m): 10:07pm On Nov 01, 2021
LegendHero:
South south guys are coming up truly. Burna is already a giant and Omah Lay & Rema are making waves.

But I don’t think the SS can unseat the West anytime soon.

The West have always been the music powerhouse coz it’s part of the culture. Shey ba Juju, Fuji, Apala, Afro Pop, anything wey you wan talk.

Nothing like Music Power house about the west
Just like you have your own popular style other regions have theirs,
The east has Highlife, bongu, etc

2 Likes

Re: South South Is Taking Over The Music Industry by Abdul05: 10:08pm On Nov 01, 2021
SpatialKing:

Will you keep quiet...
Legends like
Psquare
2 face
Are not Yorubas
you don't even know how to talk..

I often say it here,
"Always express urself without an insult "

3 Likes 1 Share

Re: South South Is Taking Over The Music Industry by Ekealterego: 10:10pm On Nov 01, 2021
Justmesagi:
Before it was between the East and West until the West took a leap and become the indisputable champion with the calibre of artiste that comes from there.

The West offers artistes like Wizkid, Davido, Olamide, Tiwa Savage, Tems, etc.
She also has most top music video directors like Clearance Peters, Dammy Twitch, Meji Alabi, Dapo Fagbenle (Dap), Ademola Falomo, Mattax, Sesan Ogunro etc

But now the South Southerners are at the forefront and may take the "indisputable" tag if the Westerners become over complacent.

The likes of Burna Boy, Buju, Oman Lay, Timaya, Rema etc come from the South South.

Top music video directors like TG Omori, James Omokwe etc.

There is no need for "competition", they should all collaborate and work together.

The "East" holds its own and have a lot of prospects too.
Ckay who is from the "East" is the hottest thing out there currently. His streaming is by far the highest of any Nigerian this year. His streaming for this month is higher than all the Davido, WizKid, Tiwa and Tems hits this year put together.

With the pace it is taking, it will be the highest ever streamed Nigerian Music on YouTube and Spotify.

Olamide and Phyno are at par and their collaboration was epic.

in Gospel, people like Sinach have the highest streaming of any gospel musician in history. One of his track is nearing 200 million on YouTube

Techno have music with over 170 million views on YouTube.

Old timers like flavour, too many new artistes.

They all need each other. They have been able to work together like the legendary Olamide and Phyno combination.

Collaborations will take them higher and make them better.

Also note that music that is popular in the west might not be in the East. You listen to zlatan in the west, no one knows him in the East.

People like Flavour are concentrating on Igbo cultural music these days, which might not be popular nationally but appeals to a particular group.

Globally, they are all doing well.

9 Likes

Re: South South Is Taking Over The Music Industry by LegendHero(m): 10:14pm On Nov 01, 2021
SpatialKing:

Nothing like Music Power house about the west
Just like you have your own popular style other regions have theirs,
The east has Highlife, bongu, etc

I’m talking about international and local reach. I know all tribes got their own kinda style, but if you’re trying to gauge the success with international acceptance and reach of those music, the West hold a clear lead.

All those Fuji, Juju, Afro and Indigenous Yoruba beats been making waves internationally even before current era. They even independently won Grammies and nominations also.

You’re talking of:
Babatunde Olatunji
Sikiru Adepoju
Lakan Babalola
Ebenezer Obey
King Sunny Ade
Fela Kuti
Barrister during those Fuji garbage era.
And etc.

11 Likes 2 Shares

Re: South South Is Taking Over The Music Industry by lastcall: 10:16pm On Nov 01, 2021
Stewpid thread
Re: South South Is Taking Over The Music Industry by Nobody: 10:17pm On Nov 01, 2021
SpatialKing:

Will you keep quiet...
Legends like
Psquare
2 face
Are not Yorubas

Bro, music has changed. Nuff respect to those guys you mentioned.

Still, the guys who took Nigerian music international, to become world-famous superstars in the process, are Yorubas like Wizkid, Davido, Tiwa, Tems, Yemi Alade etal with Burna Boy being the only non-Yoruba who is a bona-fide international superstar today.

It can be cool and liberating if you actually give Yorubas credit you know. Otherwise the facts will do that for Yorubas anyway.

7 Likes 1 Share

Re: South South Is Taking Over The Music Industry by Justmesagi: 10:18pm On Nov 01, 2021
Zooposki:
I look at a musicians history. If they support only musicians from their region/tribe and not from other regions in Nigeria, I don’t support them. Some musicians and label companies only support their own, so I skip and don’t support them.
Pls, can u cite an example?
Re: South South Is Taking Over The Music Industry by Biafrarep(m): 10:18pm On Nov 01, 2021
Justmesagi:
Before it was between the East and West until the West took a leap and become the indisputable champion with the calibre of artiste that comes from there.

The West offers artistes like Wizkid, Davido, Olamide, Tiwa Savage, Tems, etc.
She also has most top music video directors like Clearance Peters, Dammy Twitch, Meji Alabi, Dapo Fagbenle (Dap), Ademola Falomo, Mattax, Sesan Ogunro etc

But now the South Southerners are at the forefront and may take the "indisputable" tag if the Westerners become over complacent.

The likes of Burna Boy, Buju, Oman Lay, Timaya, Rema etc come from the South South.

Top music video directors like TG Omori, James Omokwe etc.

Where is Omar Lay from?
Re: South South Is Taking Over The Music Industry by Nobody: 10:19pm On Nov 01, 2021
Davido, Wizkid, Tems and Tiwa...... nigerian music is largely Yoruba music. No dispute to this.


But I still respect Donjazzy, he's done alot for the industry.

5 Likes 1 Share

Re: South South Is Taking Over The Music Industry by LegendHero(m): 10:20pm On Nov 01, 2021
Dsalvo:


Bro, music has changed. Nuff respect to those guys you mentioned.

Still, the guys who took Nigerian music international, to become world-famous superstars in the process, are Yorubas like Wizkid, Davido, Tiwa, Tems, Yemi Alade etal with Burna Boy being the only non-Yoruba who is a bona-fide international superstar today.

It can be cool and liberating if you actually give Yorubas credit you know. Otherwise the facts will do that for Yorubas anyway.

You forgot Dbanj. That guy was also very instrumental in the international acceptance of Naija music.

Them Wiz, Burna, Davido come seal am patapata.

4 Likes 1 Share

Re: South South Is Taking Over The Music Industry by bigpriik: 10:23pm On Nov 01, 2021
Wizkid is Yoruba sings Yoruba,tekno is Igbo sings Igbo,flavour is Igbo sings Igbo,Davido is Yoruba sings Yoruba,i have never heard south south language in music before not even from burna boy.

9 Likes 1 Share

Re: South South Is Taking Over The Music Industry by Muna4real(f): 10:23pm On Nov 01, 2021
There's no need for comparison please.

1 Like 1 Share

Re: South South Is Taking Over The Music Industry by Nobody: 10:24pm On Nov 01, 2021
LegendHero:


You forgot Dbanj. That guy was also very instrumental in the international acceptance of Naija music.

Lol, I still remember when dbanj featured kanye....was a big deal back then now wizkid is doing international features like normal stuff.

2 Likes 1 Share

Re: South South Is Taking Over The Music Industry by Justmesagi: 10:24pm On Nov 01, 2021
lastcall:
Stewpid thread
How?
Re: South South Is Taking Over The Music Industry by Ekealterego: 10:24pm On Nov 01, 2021
WesternOligarch:
Davido, Wizkid, Tems and Tiwa...... nigerian music is largely Yoruba music. No dispute to this.
Unfortunately, people in Nigeria do not use YouTube or other international streaming services and base their judgement on local radio or regional plays.

On YouTube, Tems do not have any track that exceeds 20 million. Davido doesn't have any with more than 30 million in the last 2 years. WizKid highest view is Joro with 150 million released over 2 years ago.

Do you know that, this month alone Ckay have gotten over 90 million view based on his track? and a piano acoustic version of his song has almost 90 million streams?
A lot of illegal uploads with 40 million, 20 million?

In Gospel nko? the East overwhelmingly dominates.

The West are doing great no doubt.

2 Likes

Re: South South Is Taking Over The Music Industry by Justmesagi: 10:25pm On Nov 01, 2021
Biafrarep:
Where is Omar Lay from?
Portharcourt.
Re: South South Is Taking Over The Music Industry by Justmesagi: 10:29pm On Nov 01, 2021
WesternOligarch:
Davido, Wizkid, Tems and Tiwa...... nigerian music is largely Yoruba music. No dispute to this.


But I still respect Donjazzy, he's done alot for the industry.
I forgot him. Thank you. He is from the South South too.
Re: South South Is Taking Over The Music Industry by LegendHero(m): 10:29pm On Nov 01, 2021
Justmesagi:
Portharcourt.

I like that Omah Lay. That guy get unique sound.

Just like Kiss Daniel when he came to the limelight. You’ll always know those kind of guys will blow.

2 Likes 2 Shares

Re: South South Is Taking Over The Music Industry by Justmesagi: 10:29pm On Nov 01, 2021
LegendHero:


You forgot Dbanj. That guy was also very instrumental in the international acceptance of Naija music.

Them Wiz, Burna, Davido come seal am patapata.
Yeah. So true.

1 Like 1 Share

Re: South South Is Taking Over The Music Industry by Nobody: 10:30pm On Nov 01, 2021
LegendHero:


I’m talking about international and local reach. I know all tribes got their own kinda style, but if you’re trying to gauge the success with international acceptance and reach of those music, the West hold a clear lead.

All those Fuji, Juju, Afro and Indigenous Yoruba beats been making waves internationally even before current era. They even independently won Grammies and nominations also.

You’re talking of:
Babatunde Olatunji
Sikiru Adepoju
Lakan Babalola
Ebenezer Obey
King Sunny Ade
Fela Kuti
Barrister during those Fuji garbage era.
And etc.

Bruv, this is the undiluted truth. If Americans want to talk about their greatest musicians they would simply go with their biggest global stars likes Michael Jackson , Whitney Houston, Mariah Carey, Cardi B, Minaj, Chris Brown, Snoop, Migos, future etal.

I chose different genre to illustrate the fact that going international is not genre-specific. It is about music that is loved worldwide beyond the nation or continent within which it is made. That is what Yorubas, above all others, excel at.

8 Likes 1 Share

Re: South South Is Taking Over The Music Industry by Nobody: 10:30pm On Nov 01, 2021
Ekealterego:

Unfortunately, people in Nigeria do not use YouTube or other international streaming services and base their judgement on local radio or regional plays.

On YouTube, Tems do not have any track that exceeds 20 million. Davido doesn't have any with more than 30 million in the last 2 years. WizKid highest view is Joro with 150 million released over 2 years ago.

Do you know that, this month alone Ckay have gotten over 90 million view based on his track? and a piano acoustic version of his song has almost 90 million streams?
A lot of illegal uploads with 40 million, 20 million?

In Gospel nko? the East overwhelmingly dominates.

The West are doing great no doubt.

Lol.....ckay is just a one hit wonder unfortunately. Streams are good but these guys have won awards and performed on international audiences closing down stadiums and areanas and tems is relatively new but she already has a feature with drake.....from fela to dbanj to wizkid yorubas changed the music industry and are even doing epic stuff in the movie industry with the likes of Kemi Adetiba and kunle afonlayan.

7 Likes 1 Share

Re: South South Is Taking Over The Music Industry by LegendHero(m): 10:31pm On Nov 01, 2021
Dsalvo:


Bruv, this is the undiluted truth. If Americans want to talk about their greatest musicians they would simply go with their biggest global stars likes Michael Jackson , Whitney Houston, Mariah Carey, Cardi B, Minaj, Chris Brown, Snoop, Migos, future etal.

I chose different genre to illustrate the fact that going international is not genre-specific. It is about music that is loved worldwide beyond the nation or continent within which it is made. That is what Yorubas, above all others, excel at.

You are 100% correct.

2 Likes 1 Share

Re: South South Is Taking Over The Music Industry by Nobody: 10:32pm On Nov 01, 2021
LegendHero:


You forgot Dbanj. That guy was also very instrumental in the international acceptance of Naija music.

Them Wiz, Burna, Davido come seal am patapata.

True. Was in the UK when Oliver Twist dropped and that was popping over there. Yeah Dbanj for sure.

6 Likes 1 Share

Re: South South Is Taking Over The Music Industry by Justmesagi: 10:33pm On Nov 01, 2021
Muna4real:
There's no need for comparison please.
Not for comparison. Just to encourage the hard workers and to remind the complacent of its pace. Cheers.

1 Like 1 Share

Re: South South Is Taking Over The Music Industry by Nobody: 10:34pm On Nov 01, 2021
bigpriik:
Wizkid is Yoruba sings Yoruba,tekno is Igbo sings Igbo,flavour is Igbo sings Igbo,Davido is Yoruba sings Yoruba,i have never heard south south language in music before not even from burna boy.

It's not necessarily just about the language they sing in but their identity.....we actually have more south south guys in the entertainment industry that any other tribes than yorubas....

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