Your Instagram caption is almost as important ��� as the content itself — quality content drives ����traffic, and quality captions drive traffic too!

1. Know your audience

If you don’t, we recommend building audience personas — fictional characters, based on real data and market research, who represent a segment of your target audience.

How old are they?
Where do they live?
What are their jobs?
What do they do in their spare time?
What goals are they trying to achieve?

2. Identify and use your brand voice

Use a lighthearted, informal tone (if it’s appropriate for your brand) — to show your community how authentic and human your brand is, which is a great way to encourage engagement on your post!

3. Write an eye-catching first line

I am sure you are aware that Instagram is optimized for mobile experiences. Instead, frontload your captions with the important content and calls-to-action, and put mentions and hashtags at the end.

4. Use CTAs to drive engagement & traffic

The best way to engage your audience and boost the potential of your Instagram is to include a call-to-action in your Instagram captions.

5. Use hashtags, wisely

Instagram captions featuring at least one hashtag drive 12,6% more engagement than those without hashtags. Now that Instagram users can follow specific hashtags, using hashtags in your captions has become more important than ever.

6. Include emojis

Emojis, when used wisely, is a nifty way to add personality to your Instagram captions! Select emojis that are relevant to your post and make sure they match your tone of voice and branding.

7. Plan ahead

If you want to make your Instagram captions efficient, get organized! Planning your Instagram posts is a must. As well as being a fundamental part of your social media strategy, scheduling your Instagram posts and captions will save you a lot of time.

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