Gone are those days when we use social media to catch fun. Today, everyone is selling on social media.

Before you get the best out of it, you must answer this question: why social media marketing?

Here are 3 reasons why you should consider social media marketing

1. Brand awareness: Social media allows you to reach more people than you can in the real world. When you bring your business online, a lot of people get to know your business

2. Customer retention: by engaging with your customers, you increase their experience with your business. This helps build the KLT(Know, Like, and Trust) factor which in turn increases your customer retention.

3. Competitive displacement: when it comes to social media marketing, I love the stalking aspect most. This allows you to know what your competitors are doing. Apply what they're doing right and maximize on their shortcomings.

Which of the 3 has your business fulfilled?