Have you ever thought of how to run adverts professionally? Today, it is an established fact that businesses cannot grow without adverts and promotion. As a result of that, advertisement companies rake in billions of dollars yearly by helping businesses reach their target audience. Adverts accounts for the bulk of money generated by facebook, google, youtube, bing, yahoo etc. Also, bloggers and many website owners depend on adverts to generate revenue.

It means that the demand for advertisement is on the rise. As the demand for advertisement is on the rise, you need to advertise your business as well. Severally, you must have come across different adverts on websites you visit for information or the television and radio station you are watching and listening to. These adverts may be direct adverts or are served by advertising agencies. Whatever kind of advert it may be, the aim is always the same – to increase sales and profits.

Here are 12 proven ways to run a more focused advert that will have a high return on investment.

1. Pay attention to popular brands

The first thing in understanding how to run adverts professionally is to pay attention to the platform through which you are advertising. Today, many companies pay heavily to advertise on Facebook, Google, CNN, BBC, Nairaland etc. These platforms have been built over time to help you achieve what you need. As such, there are high chances that you will achieve your advertisement goal. So, it is good you understand the platform on which you are advertising so as to be able to run adverts that will yield your desired goal.

2. Know where you audience are and how to reach them

The next thing is to find out where your audience are and how to reach them. Today, most companies want to advertise on Facebook. But then, are their customers actually on Facebook. If they are, can you reach them through the platform? It is possible that your customers are on Facebook yet you cannot reach them there. This is because every user has intentions. The user intention on every platform is a factor to consider before deciding to run an advert on the platform. For example, there are people who come to Facebook only to read posts and chat. They may not click on any advert that pops up on Facebook no matter how attractive it appears to be. As such, Facebook may not be the best place to reach those users

Sometimes, your audience and customers may be on Pinterest or even Quora. If so, there is no need wasting money for adverts on Facebook. Sometimes, your customers may be in front on the television more than on their handheld devices. Thus, television advert will be more focused than internet adverts. You must understand the demography of your audience so as not to waste money on advertisement.

3. Advertise in bits

If you are not very familiar with running adverts, then it is advisable that you start your advert campaigns on small budgets and then migrate to bigger budgets. You don’t spend all your money in running adverts when you have not fully understood the best practices in running adverts. The point is this, advertise in bit as a way of test running to get more knowledge and on the long run, you can confidently put in much money.

Secondly, in advertisement, the shorter the duration, the better. There are some adverts that you pay daily for. For example, if your adverts budget is $10 daily. It is better to run the adverts for a shorter duration and monitor the performance of such an advert. If the performance is impressive, then you could continue to renew the ads.

4. Define your campaign goal

In order to know how to run adverts professionally, it is okay to understand what you want to achieve with your adverts. Not all adverts are aimed at increasing sales immediately. Some are aimed at creating awareness of an event, some are used to still tell people that the said product is still in the market (e.g Coca cola). So, clearly define what you want to achieve in the end. The goal of advertising is blog post is totally different from that of advertising a product.

5. Advertise for the right keywords

You must also understand keyword research in trying to run adverts, especially for search engines. Run adverts for keywords you understand and want to rank for.

6. Advertise what is relevant at that time

To get the best of your advert, advertise what is relevant. For example, if we want to advertise an event where people will pay to attend. Suppose the proposed target is 5000 persons and we cannot increase the capacity. Also, suppose the event is to hold between 5th – 10th of June 2022 and we want to start the advertising the event from April 2022. It may not be wise to advertise it straight from April till June because once the 5000 participants registers, every other registration will not be approved. At the point where we have reached 5000 registered participant, the advert becomes irrelevant since we cannot increase the capacity.

7. Find out the location of your customers

A client of mine needed to advertise his school where students will come for classes at a central location. He ran adverts on Facebook and got lots of calls from interested students. Sadly, those students where in locations were they could not come for the physical class. With that, it becomes clear that such advert was a complete waste of resource. This is surely not how to run adverts professionally. Beyond knowing the internet location of your customers, you must also find their physical location. Not every advert is for everybody.

For example, it is a well known fact that facebook is not used in China. It will become a waste of resources to advertise Facebook in China or to advertise facebook globally. If you advertise facebook globally, it will be served to people in China who do not need it. This is why you must find out the physical location of your customers.

8. Let your banner be catchy and attractive

If you try to understand how to run adverts professionally, then the role of a good graphic designer cannot be overemphasized. Several persons have ended up clicking on ads just because the ads banner was amazing. Creating an ads banner with multiple texts is not professional. Keep the text and wording few, while the images do the talking.

9. Study other adverts you come across online

Try to study other adverts you come across online either via Facebook, Google Adword or other platforms. For the fact that companies spend tons of money is advertising and getting result is not a guarantee that your ads will also yield profitable and lucrative results. As such, spend time to study those ads you come across online. There are several things to be learnt from them which you can apply in your ads campaign.

10. Focus on seasonal opportunities

Another big advertising secret is to focus on seasonal opportunities like black Fridays, anniversaries, giveaways, valentines, etc. These opportunities do not come frequently and as such, whenever they come up, people will want to leverage on it maximally. For example, events like black Friday are big times people do not joke with. For the fact that the get products and service at a highly subsidized rate. As such, running adverts on black Friday related services will convert big time. Also, if you have followed the trend of iPhone, you will find out that few weeks to the launch of their latest product, they run massive adverts in order to create more awareness prior to the day of launch. Thus, such events could also be worth the adverts because Apple understands the benefits and how to run adverts professionally.

11. Use short descriptions for your ads

I have stumbled on several ads on Facebook with very long descriptions. It sure does not make sense. Keep your ads description as short and brief as possible. In my quest and studies on how to run adverts professionally, i have discovered that people tend to be more interested in pictures and images more than texts. The benefit of having a good ads banner is so that through the banner, people could understand what to expect by clicking on your ads. So, having a description as long as one hundred words or even more is out of it. The shorter and more explanatory it is, the better for you.

12. Optimize you ads for mobile devices

Statistics shows that mobile users are the highest users in the electronic device market. Its possible that your ads will do well on desktop but not on mobile devices. Seeing that mobile devices account for the highest internet users, it is important to optimize your ads campaign for mobiles. SEO professional will always tell you to optimize your contents for mobile devices. If you successfully optimize your ads campaign for mobile devices, the question of how to run adverts professionally will be answered

BOTTOM LINE

Advertisement will help you grow your business faster. But then, making money gets tougher by the day and as such, wasting the little you get makes no sense. If you follow the guidelines provided in this article, you will surely succeed in your advertisement campaign. Several of the big brands you see today use these strategy and that is why their results are massive because they understand the nitty-gritty of how to run adverts professionally. This is a topnotch advertising secret you can leverage on. Try them out and start achieving results. Cheers.
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