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[b]copywriting Research[/b] by Lateeyph(m): 11:32pm On Dec 24, 2021 |
As a copywriter, You’re expected to write like an expert, even if the topic is completely new to you! This is made possible and much more easier by research. Excellent research skills are essential for you to write effective copies. Research gives you a better understanding of : • The product or service you are promoting • Opportunities and challenges of the industry you are writing for • Who Exactly your prospects are • Your prospects' needs, desires, thoughts and problems. Abdullateef Oladapo
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