TikTok and the Confederation of African Football (CAF) have announced a partnership that will bring football content to fans, both on the continent and across the globe.

It marks TikTok’s first major brand partnership in Africa and supports the continent’s most popular sport – football.

Through this year-long sponsorship, TikTok will be supporting the TotalEnergies Africa Cup of Nations, Africa’s biggest sporting event, kicking off on 09 January 2022 in Cameroon.

TikTok will also be a part of the action for the TotalEnergies CAF Champions League 2022 and the TotalEnergies CAF Women’s Africa Cup of Nations 2022 in Morocco.

The collaboration, brokered by AGON, between TikTok and CAF will allow fans to celebrate the tournaments’ unforgettable moments together. With everything from pre and post-match content and highlights, to football-related challenges, TikTok will become a home for the spirit and passion of these iconic sporting events.

One of the world’s most popular social media platforms will be offering its community new ways of creating and engaging with African football, with cool in-app effects, a special hub for tournaments as well as cool features and filters for the football community to enjoy.

This partnership comes as TikTok cements its position as the perfect platform for football fandom and culture across both men’s and women’s games, with the #football and #Soccer hashtags racking up an incredible 273 billion & 108 billion views to date, respectively.

On the continent, #AfricanFootball with over 48.3 million views is proof that Africans continue to love football content on the platform while creating great review content and participating in fun-filled challenges.

With over 1.4 million followers on TikTok, the official CAF TikTok account has also fast become Africa’s footballing go-to fandom & with tournaments such as AFCON making a return on the continent, we can expect to see continued growth and love for the sport on the platform...

Continue here: https://www.techawkng.com/2022/01/06/tiktok-announced-as-official-sponsor-of-afcon/

That’s great

this tik tok don dey hit big money ooooo

Tiktok has even adversely afffected Instagram in terms population.

Make e no disappear like 2go