An opening line refers to the words, phrases or sentences used to begin a radio show or podcast. They are the words spoken at the start of a show. An opening line is the first word a listener hears at the very beginning of a show and it can determine if a listeners will hang on till the last minute or tune out immediately.
The opening lines of a podcast or radio show refers to the sentences and words you have at the top of your script. They are the words you say first to get the attention of your listeners so they can remain tuned into your show.

WHY IS AN OPENING LINE IMPORTANT?
An opening line is important for the following reasons.
1. An opening line introduces you to your listeners.
2. It introduces your radio program or podcast episode so that listeners can be aware of what show they are about to listen.
3. It endear people to you and get their attention.
4. It brands your show or podcast. A great opening line is a branding tool that sets you apart from others.
5. It raise the expectation of listeners. An opening line gives your audience information about any guests you are bringing in or any other special content you have to offer. And this in-turns raises their expectations.
6. They attract new audience to you.
7. They keep listeners hooked on your program.
8. They help you connect with your listeners.

Read the full article on https://socastin.com/blog/how-to-create-a-captivating-opening-line-for-your-radio-shows-and-podcast/

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