In this article, I show you my top twelve tips for writing effective Google ads.

I’ve been testing the Google pay-per-click advertising system for a while, with much success. These tips will help you create ads that generate higher click-through rates, and lower cost per click.

Writing Effective Google Ads.
1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords

Use square brackets “[…]” around your keyword/s.

For example:

[google]

[google adwords]

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords. In our example, this would be for searches such as “google search,” or “google news.”

3. Test Multiple Ads Simultaneously

When writing effective Google ads, always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test. Find out which one produces the higher click-through ratio. Then replace the weaker performing ad with a new one. Continue this process in your never-ending quest to get the highest click-through ratio possible.

4. Track The Return-On-Investment Of Each Ad

Google tracks the click-through ratio of each ad. But it doesn’t track the conversion ratio. Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return on investment ROI.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad. When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user’s attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefits in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

Read More: https://optimizeseo.co.uk/writing-effective-google-ads/