Abstract: The research assessed the effect of Big Brother Naija on Youths Behaviour with a focus on students of University of Lagos. Obviously, most of the reality shows like “Big Brother Africa” Big Brother Naija etc influence the action, reaction and behaviours of viewers. The study was anchored on Cultivation Theory and Social Exchange Theory. The research is quantitative in nature as cross sectional survey research method was adopted. Data were collected using questionnaire. The data were analyzed in frequency and percentage with the aids of tables. Findings show that reality shows particularly Big Brother Naija increase the attention paid to the messages and the extent to which member of audience turn to television. Also, the effects of reality television shows are much more than regular television programmes. It was recommended that television planners should be careful in writing programmes that can derail youth moral value rather invest in programmes capable of building better future.

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