YouTube is the most popular video streaming platform on the Internet. The engagement of creators and viewers is very high on YouTube. YouTube has more than 2.1 billion users worldwide. So, it is the best platform for the creators to showcase their crafts and entertain the world.
Still, music artists or other creators struggle to gain popularity. Although they offer good music and content to the viewers, the engagement of audiences is much lower than creators think they deserve. This article will round up 6 common ways of promotion for youtube videos.

1. Google-Friendly Keyword:
A great YouTube channel needs a great SEO. And great SEO begins with an understanding of what users search for. People now not only search on YouTube for videos, they now search on Google too. Moreover, Google also prefers videos now in search results over anything else.
• You need to identify the relevant keywords for your videos from Google keyword planner or any other tool of your preference.
• Then analyze the Search Engine result page to know if the top-raking result is video content or written one.
• Turn short-tailed keywords into long-tailed keywords, such as “SEO” to “How to do SEO for YouTube Videos”.
2. Concise and descriptive videos titles:
What you are providing to your viewers must be written there in the title. You must avoid using serial numbers such as “video no. 57”, or “Vlog35”. People are likely to ignore such content even if your video contains what they are searching for.
Title must be-
• Short and sweet
• Include your planned keyword
• The benefits of your video should be there in your title
3. Create thumbnails:
Thumbnails matter a lot, sometimes more than a title. Our brains are wired to respond to the visual effects first. So, you must give significant time to create a visually appealing and exciting thumbnail for your videos so that whenever a viewer sees your video he can’t help but click to watch it.
4. Fill the about section:
Fixing your profile is the best thing you can do to let your visitors know about you. By filling out the about section with some interesting facts about you, you can make people interested to know more about you.
To increase your profile value-
• Be consistent in making videos
• Write a description under every video you upload
• Add the right profile picture and cover photo
• Add contact details
5. Don’t underestimate YouTube metadata:
YouTube metadata guidelines emphasize two things primarily
• Honesty
• Quality over quantity
These guidelines are applicable to tag sections and categories. You should include tags only in the tag section, not in the description box. Add one or two categories to help YouTube and Google understand who to watch your videos.
6. Interact with your viewers:
Through live videos on YouTube or any other social media platforms, you can interact with your viewers. You must share your purpose for making videos on YouTube; your expertise, passion, and hobbies. Ask viewers to like, share and subscribe to your channel. You must ask your viewers what they want to see from you.
These are the most common and effective ways to promote your YouTube videos. Apply them to your channel and see the massive difference.