In this post, you'll learn what social media marketing is all about, recommended tools associated with it and some major benefits of Social Media marketing.

SOCIAL MEDIA MARKETING

This aspect of digital marketing involves creating different types of contents on your social media channels, Twitter, Facebook, Instagram, Pinterest, and so on. This is done to increase brand awareness, drive traffic, boost ranking and conversions.

Social media is one of the most effective forms of advertising.
In fact, according to NEALSCHAFFER.COM…

Between 2021 and 2022, social media users increased by over 10%. In raw numbers, this represents more than 376 million new users and a total social media reach of 4.62 billion…

Experts believe that in five years, there will be 4.4 billion people on social media.


Social media contents can be either in the form of Text, Image, Video, Slideshow, Surveys, Contest & Giveaways and so on.

Social media marketing can be done either organically or paid.

Organically by just posting content regularly on your social media accounts,

Paid by boosting your content or running ads on these platforms to a specific target audience.

Each social media platform has their insight/advert menu. Facebook has Facebook ads, Youtube has Youtube ads, Twitter has Twitter ads/analytics.

But you can use a SMM tool to monitor all your social media platforms' content, analytics, ads in one place.
These tools include SproutSocial, Hootsuite, Tweetdeck, Later and more.

Benefits of Social Media Marketing

1. It is expensive, Lesser spend and great reach.
2. It increases brand awareness.
3. You can run ads to a specific target audience based on demographics, location, interest and so on.
4. High returns in the long run.
5. It helps boost SEO ranking.
6. You can easily retarget specific audiences based on previous data collected.
7. Increase leads, revenue and sales.

Conclusively, social media can be a very effective way to boost your traffic in return boosting your income.

Dear Marketer, It's 2022 and no other time is asides now is greater, to start marketing your business on social media!