Thousands of Nigerians took the Peak breakfast pledge on World Milk Day - June 1 as Nigeria’s foremost dairy brand, Peak Milk, from the stables of FrieslandCampina WAMCO drove massive engagement with its consumers across the country through a disruptive digital experiential campaign tagged ‘Missing Breakfast is a Crime.’

Peak Milk started the week leading to June 1 with National Breakfast activities, especially the #PeakBreakfastPolice rally, where a fictional character of authority dramatized the ‘Missing Breakfast is a Crime’ concept with consumers and created a mass arrest of breakfast defaulters across different locations. The arrested defaulters got bailed with nourishing packs of Peak Breakfast and took a pledge to never miss breakfast again.

The brand also provided dairy nutrition knowledge, communicated the importance of breakfast for optimal body performance and offered breakfast solutions to consumers with different morning lifestyles.

On World Milk Day, FrieslandCampina WAMCO took to the streets of Lagos, Enugu and Kano and served nourishing Peak breakfast to over 10,000 Nigerians. Peak Breakfast cafes were set up at bus parks, traffic stops and marketplaces. In attendance were celebrity guests, including popular Nollywood actor, Kunle Remi and ex-BBNaija housemate, Adeoluwa Okusaga (Saga) whose presence added fun and elegance to the celebration with consumers.

During the activation, the brand encouraged consumers to be breakfast abiding citizens and emphasized the benefit of proper nourishment at the start of each day.

When queried over her breakfast attitude, a Lagos consumer, Mrs. Biola Fayemi, said “I pledge to never let anything get in between me and my breakfast. So help me Peak.

At the end of the campaign, over 10,000 consumers reached online, in stores and at activation points took pledges to enjoy dairy with a Peak breakfast.

In a statement to the media, Omolara Banjoko, Marketing Manager, Peak Milk said that the World Milk Day provides an annual opportunity to raise awareness about the benefits of dairy in healthy diets.

She said, “As a socially responsible corporate organisation, we are spreading the message of having a nourishing breakfast that includes milk to optimize our physical and mental potentials throughout the day. Have a Peak breakfast today; take a pledge never to skip breakfast and your body will thank you for it.

“Breakfast still remains the most important meal of the day and Peak, being committed to quality dairy nutrition since 1954, aims to constantly and consistently revive the waning breakfast culture in Nigeria,” Banjoko concluded.

World Milk Day was first launched in 2001 by the Food and Agriculture Organization of the United Nations (FAO) to celebrate and increase public awareness about the nutritional and economic importance of milk and milk products around the globe.

Ore Famurewa
Executive Director Corporate Affairs
June 2022

Sponsored Post

PHOTO 1: Senior Brand Manager Peak Milk, Kassim Moninuola; Senior Brand Manager Peak Milk, Igwe Chioma; Celebrity Guest, Kunle Remi; Sub Saharan Customer Supply Chain Director, Bandele Temitope and Cluster Head of Digital, Media and Insights FrieslandCampina Sub-Saharan Africa, Obafemi Esther at the Celebration of World Milk day activation at Berger Lagos.

PHOTO 2: Elue Lilian, Brand Manager Peak Milk FrieslandCampina; Okusaga Adeoluwa (Saga), Celebrity Guest and Banjoko Omolara, Marketing Manager Peak Milk FrieslandCampina at the celebration of World Milk day, Maryland Lagos.

PHOTO 3; L-R; Chris Wulff-Caesar, Marketing Director Sub-Sahara Africa ,Friesland Campina; Ben Langat, Managing Director Sub Saharan Africa Cluster FrieslandCampina; Bukunmi Adeaga-Ilori (KieKie) Celebrity Guest, Aikhuemelo Tope-Philips, Human Resources Director Sub Saharan Africa Cluster FrieslandCampina and Bandele Temitope, Sub Saharan Customer Supply Chain Director FrieslandCampina at the internal celebration of World Milk Day at FrieslandCampina WAMCO Head Office Ogba Lagos

PHOTO 4: L-R; Adedeji Adeshoga Sales Director, Sub Saharan Africa Cluster FrieslandCampina and Bandele Temitope, Sub Saharan Customer Supply Chain Director FrieslandCampina at the Celebration of World Milk day activation at Berger Lagos.

Boobs milk is the most natural milk ever


Take it with coffee and you life will not remain the same

Noted

okay

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Peak milk don cost o

Well timed but I don't know if it will sway the minds of those who believe Sabinus should be compensated.

Pledging not to skip breakfast

In this Buhari time that everybody eating schedule is looking like binary numbers 001, 100, 010

Omo

Milk is now too expensive for the common man

Milk industry in Nigeria must be investigated. They must be over profiting.

BigDawsNet:
Boobs milk is the most natural milk ever


Take it with coffee and you life will not remain the same

It's a lie joooooo

Where are the boobies?

World Milk Day is June 1 not 9
��

Reminds me of 2015 when I worked on peak activation in Lagos
(Combo pack ) with free water bottle .

Milk is actually not healthy for adults

Mynd44:
Thousands of Nigerians took the Peak breakfast pledge on World Milk Day - June 1 as Nigeria’s foremost dairy brand, Peak Milk, from the stables of FrieslandCampina WAMCO drove massive engagement with its consumers across the country through a disruptive digital experiential campaign tagged ‘Missing Breakfast is a Crime.’

Peak Milk started the week leading to June 1 with National Breakfast activities, especially the #PeakBreakfastPolice rally, where a fictional character of authority dramatized the ‘Missing Breakfast is a Crime’ concept with consumers and created a mass arrest of breakfast defaulters across different locations. The arrested defaulters got bailed with nourishing packs of Peak Breakfast and took a pledge to never miss breakfast again.

The brand also provided dairy nutrition knowledge, communicated the importance of breakfast for optimal body performance and offered breakfast solutions to consumers with different morning lifestyles.

On World Milk Day, FrieslandCampina WAMCO took to the streets of Lagos, Enugu and Kano and served nourishing Peak breakfast to over 10,000 Nigerians. Peak Breakfast cafes were set up at bus parks, traffic stops and marketplaces. In attendance were celebrity guests, including popular Nollywood actor, Kunle Remi and ex-BBNaija housemate, Adeoluwa Okusaga (Saga) whose presence added fun and elegance to the celebration with consumers.

During the activation, the brand encouraged consumers to be breakfast abiding citizens and emphasized the benefit of proper nourishment at the start of each day.

When queried over her breakfast attitude, a Lagos consumer, Mrs. Biola Fayemi, said “I pledge to never let anything get in between me and my breakfast. So help me Peak.

At the end of the campaign, over 10,000 consumers reached online, in stores and at activation points took pledges to enjoy dairy with a Peak breakfast.

In a statement to the media, Omolara Banjoko, Marketing Manager, Peak Milk said that the World Milk Day provides an annual opportunity to raise awareness about the benefits of dairy in healthy diets.

She said, “As a socially responsible corporate organisation, we are spreading the message of having a nourishing breakfast that includes milk to optimize our physical and mental potentials throughout the day. Have a Peak breakfast today; take a pledge never to skip breakfast and your body will thank you for it.

“Breakfast still remains the most important meal of the day and Peak, being committed to quality dairy nutrition since 1954, aims to constantly and consistently revive the waning breakfast culture in Nigeria,” Banjoko concluded.

World Milk Day was first launched in 2001 by the Food and Agriculture Organization of the United Nations (FAO) to celebrate and increase public awareness about the nutritional and economic importance of milk and milk products around the globe.

Ore Famurewa
Executive Director Corporate Affairs
June 2022

Sponsored Post

This looks like Yoruba People Company. Over 99% of the Senior staff are Yoruba. This doesn't make sense. Are you saying, other Nigerians do not worth such positions? But you want all Nigerians to patronise your products. This is not good.

If I no see milk drink, can I ask from Bolanle to give the milk dat never finish

BigDawsNet:
Boobs milk is the most natural milk ever


Take it with coffee and you life will not remain the same

in support of world milk day, I will suck my woman boobs tonight

Na God know how much seun osewa collect for this Advert

Internet Money No be Una Mate

Noted...

Peak.
It's in you