We have all heard of the term "multi-channel selling" for sure. But what multi-channel selling is: Multi-channel selling is the technique of selling the same goods on multiple platforms at the same time. In simple words, if you are an eCommerce merchant and sell the same products on other platforms as you sell on your eCommerce shop, then you become a multi-channel seller.
Every merchant desires to sell his products in as many places as he can. The reason behind this is to add additional traffic sources to his inventory. Every seller uses multi-channel selling because e-commerce merchants follow the newest trends every day and expand by putting various strategies to use. Today, we are going to discuss the three most amazing benefits of multi-channel selling for eCommerce merchants.



Additional Traffic Sources:
The major advantage of multichannel selling is that it provides additional traffic channels to the eCommerce merchants. Because in this scenario, customers can find the same inventory in more than one place, there are more chances of an order conversion rate. To justify this, if we take the example of a normal customer who wants to purchase a product, there are more chances he will purchase your product if he sees the same on various eCommerce platforms.

Enhanced brand awareness:
The other advantage of multi-channel selling is that it directly boosts the brand awareness of your eCommerce business. The reason for this is that it enables eCommerce merchants to sell the same products on multiple platforms. So, it directly indicates more chances to make a sale from other platforms. By listing your brand on more than one platform, you can make people aware of your eCommerce business. Thus, multi-channel selling also boosts brand awareness handsomely.

Make your business visible all the time:
eCommerce merchants spend a handsome amount on promotional events to be visible in front of their customers. But, as multi-channel selling offers the merchants the opportunity to add additional traffic sources, the merchants can be available on all the platforms with the same products. That’s how the eCommerce merchants can be visible every time without incurring any promotional expenses.

The 3 best platforms for Multi-Channel Selling are:
After discussing the advantages of multi-channel selling, the question of where eCommerce merchants can begin multi-channel selling arises.

Google Shopping:

If you are looking for the best platform to start multi-platform selling, we would recommend the Google Shopping Marketplace. The platform offers eCommerce merchants the opportunity to list their products on the Google search list. When a customer is hovering to find the best choices for him, Google is the first place where the search will take place. It can be a good idea to use [url="https://www.knowband.com/google-shopping-integration"]Google Shopping [/url]as an additional channel to sell your products.

eBay Marketplace:

eBay is the other additional source you can add to your selling channel. According to the reports, eBay has been in the top 5 marketplaces continuously for the last 4 years. It can be a lot more beneficial for e-commerce merchants to sell their products on the [url="https://www.knowband.com/ebay-integration"]eBay Marketplace [/url]right from their eCommerce business admin dashboard.

Etsy Marketplace:

The third and most suggested network for multi-channel selling is [url="https://www.knowband.com/etsy-integration"]Etsy Marketplace[/url]. The Marketplace allows merchants to expand their reach and be visible to customers all over the world. Furthermore, Etsy is one of the mammoth marketplaces that rule the eCommerce industry. Listing your inventory on the Etsy Marketplace can add a lot of value to your eCommerce business.

We are offering ready-made Multi-Channel Selling plugins:

The eCommerce merchants have their shops based on the [url="https://www.knowband.com/marketplace-integrations"]PrestaShop, OpenCart, WooCommerce, and Magento 2[/url] can also start multi-channel selling. Knowband offers the Marketplace connector to make the multi-channel selling simple. The most amazing fact about our plugins is that the plugins offer every detail and required feature on the eCommerce shop admin dashboard. So, if you are an eCommerce Merchant and want to sell on more than one platform, you will not have to manage the platforms differently. If you still have any doubt related to Multi-Channel Selling or the integration modules, feel free to drop us an email at support@Knowband.com.