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Grow Your E-commerce Business Using Bulk SMS - Business - Nairaland

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Grow Your E-commerce Business Using Bulk SMS by gunisms(m): 12:26pm On Jul 05, 2022
Globally, the e-commerce industry is growing. Global online sales approached $3 trillion in 2018 and are still increasing at a 15 percent yearly pace.

However, competition is increasing at an even faster pace. With sites like Amazon, eBay, and Etsy growing in size and reputation, e-commerce rivalry is becoming more difficult with time.

The e-commerce industry is not built on the premise of 'build it and they will come.' You must maintain contact with clients and prospects and keep them up to date. Bulk SMS Service is one way to do this.

Brands and e-commerce enterprises are doing all they can to remain competitive. This can only be accomplished by a strong connection with each consumer.

Why Use Bulk SMS?
SMS is the most efficient and cost-effective method of staying in touch with your consumers. It amplifies your marketing efforts and acts as a catalyst for communication.

The most fascinating element that makes E-commerce gurus appreciate SMS is its 98 percent open rate. The proportion of SMS opened in a certain SMS campaign is referred to as the open rate. Furthermore, it is opened and read in less than 5 seconds on average!

Email, on the other hand, has an average open rate of just 20%. This significant difference virtually justifies bulk SMS over other marketing techniques. Let's take a look at some of the other main advantages that SMS has over other methods.

Advantages of Bulk SMS in the Ecommerce Sector:

Get a high ROI at a cheap cost:

SMS is much less expensive than other mediums. For example, in the United States, you may send bulk SMS to 1000 US contacts for less than $10. [Consider SMS rates]

Traditional marketing methods such as billboards, television, and newspaper advertisements are not only expensive, but also untraceable. Online advertising is more expensive than SMS and is mostly disregarded.

ROI on Bulk SMS

Smart investments result in increased reach and better outcomes at the lowest possible cost. This is entirely feasible with mass SMS marketing.

Highly customized SMS

SMS messages may be customized for the recipient and sent to their pockets in seconds. Furthermore, it may be tailored based on the buyer's previous purchases and demographics.

Attempting to attain this degree of customization in any other kind of marketing would be prohibitively expensive. However, using bulk SMS, it is possible to do so at no additional expense. Personalized SMS has a one-of-a-kind and profound influence on the receiver.

Extremely targeted:

Prospect targeting is significantly simpler with bulk SMS. The days of broadcasting a message to thousands of individuals and expecting miracles (immediate signups or sales) are over.

Any firm that wishes to expand its operations wants to deliver only targeted communications.

Customers may be targeted based on their location, demographics, and other characteristics. Prospects with more data may be targeted with more particular and focused qualities. This degree of targeting is tough to attain and cannot be readily carried out in other channels.

Because it is permission-based, bulk SMS is useful for targeted communications. Anyone who is a receiver has agreed to the terms and is ready to receive marketing communications.

These receivers are hot leads and the ideal audience for the message. Furthermore, it is 5-7X easier to upsell and cross-sell than it is to discover new clients.

Anyone may quickly create and send SMS campaigns:

Creating a bulk SMS campaign is a piece of cake with Guni. All you have to do is submit the contact list and plan the campaign. And there you have it!

The only work necessary is to write an intriguing copy. The SMS text restriction of 160 characters makes the canvas tiny, yet that is the beauty of little writing. Viewers will be completely focused on the text, which may make or break the campaign.

Some consumers will undoubtedly respond to your messages requesting more information about your service/offer. You won't miss a single response since you can access and manage them from the Guni Text Inbox.

Quickness and adaptability:

In today's industry, speed and flexibility are critical components of a marketing plan. Bulk SMS is quick, and adjustments to the campaign may be done with little effort.

Bulk SMS may be used to increase foot traffic on a slow day or to clear out old items before receiving new ones. It may also be used to deliver alerts and keep clients up to date on current offers and limited-time discounts.

Updating clients with products and services through another channel will not guarantee much success. SMS may readily capture the viewer's interest. It is quick enough to keep viewers informed and up to date on all live alerts.

Convenient access:

SMS is now available on even the most basic phones. SMS can reach each and everyone since it has no dependencies. The campaign may be sent to any big group of contacts in seconds.

A bulk SMS campaign may target any demographic or industry segment. SMS's reach makes it one of the most appealing marketing tools for e-commerce enterprises.

Strengthens customer relationships:

Bulk SMS is useful for maintaining an active and healthy interaction with clients. SMS may be used to promote products related to the previous purchase to the consumer.

Customers who have used a service or bought a product are informed of impending offers and discounts by SMS, which serves as a reminder for their next purchase.


E-commerce companies must keep their customers up to date on the newest deals, discounts, and services. This not only increases revenue, but also builds a strong connection with clients. Bulk SMS has emerged as the most cost-effective, time-efficient, and successful marketing method for E-commerce and many other enterprises.

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