When it comes to business, everything is a competition. Even among social media sites, companies are competing for users’ attention and time. The growth of Twitter as a platform for businesses has been explosive, with over 330 million monthly users worldwide. There is no doubt that Twitter has become an important channel for brands and businesses to connect with their customers and followers in real-time. However, the use of this social media platform is not easy. It takes a lot of strategic planning and execution to stand out from all the noise on Twitter as a brand or business. The key to success on any social network is building relationships — specifically, influencer relationships — because they give you access to an exclusive network you can’t get anywhere else.

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