Social media Video marketing Trends Written by Evans Boma

Video marketing is becoming an important tool in social media marketing. It is estimated that by 2020 80% of online videos would be targeted to consumer internet traffic. Video marketing is a powerful tool that is been used by the most successful digital marketers and organizations around the world. Organizations use it to create engaging contents on Facebook, Youtube, snapchat, Instagram and lots more. Its is no secret that video marketting has become a staple for everyday life of internet users. They provide a convenient and efficient way of Boosting conversions and sales. Here are the reasons why Social media video marketing is important and an indispensible tool for the present and the future.
Social media video’s boost trust
Boost conversion and sales
Search engine Loves video’s and would rank your social media pages higher
They are appealing to mobile users
Video marketing creates engaging contents and can be used to explain everything
Boost social shares
In the fast paced world people are always looking for new ways of having a competitive edge. Most people have come to embrace social media marketing because of the huge number of user base on social media platforms. Video marketing provides an efficient and convenient way for the consumer markets. They are an attractive, versatile and sharing medium to quickly reach your target audience. In recent times click through rate have increased by as much as 26%. It is also estimated that 700 million people watch Facebook video’s every day ( 8 billion videos). 85% of people twitter users watch video’s every day and more than 600 million hours of videos are watched on youtube on a daily basis. Here are the best social media video marketing trends for 2020

Shoppable videos Evans Boma Social media trends
Shoppable videos are a form of interactive video that allows a user to initiate an order right from the video. Many social media marketers are using this trend to drastically boost sales for their products and services. In a shoppable video the product features would be illustrated for consumers. A link would be placed on the video that navigates the user from the social media to the website for further action. Some of the more complex shoppable video can allow the user to place order from the video without navigating to the website.
Video Vlogging
More and more people are going into Vlogging these days and the trend is becoming very popular especially on Youtube. Vlogs brings the audience closer to the organization brand and helps create a passionate following. Therefore, if you want more people to connect with you then Vlog offers one of the best ways to achieve it. With Vlogs you can display your team’s routine, you can display a product launch, you can show your audience how you prepare for events and so much more.

360 degree video
360 degree video format has become a very popular trend in social media video marketing campaigns. Users can view your marketing contents in an interactive and immersive way. 360 degree videos are very unique and used by real estate organizations to show a complete view of their property listing. It is suitable for travel and tour organizations as well. However, any organization that wants to display their products in a unique way such as retail, event promotion, gallery and lots more can make use of it.
Live streaming
Live streaming is one of the most effective ways of drawing audience to your brand. Today there are lots of organizations that have taking advantage of live streaming to build their brands. It gives consumers the impression that they are been spoken directly to and creates a unique feel of intimacy which encourages patronage of products and services. With live streaming users can get real time answers to their questions and enquiries. You can use it for the following
Make announcement
Promote new products
Webinars
Interviews
Live demonstrations of services and products
Events
Question and answer sessions

Video Podcast – Evans Boma Social media trends
A video podcast is also known as videocast, it’s a form of radio program that is recorded on video and shared on social media. Consumers often enjoy watching podcast to get a feel of what is happening in the studio or to see the faces of the people they hear on radio. It’s an effective and promising trend in video marking that draws audience closer to organizational brand.
Video learning
Video learning is one of the trends responsible for social media video marketing. Millions of people watch video tutorial and DIY videos every day. They provide an explanatory and pleasing way for tutorial. Professionals, organizations and individuals use eLearning video’s on social media to scale up conversion and sales.
Video ads
Video ads are a win-win for organizations and individuals. They are more engaging than photos and cheaper alternatives to many marketing strategies. More and more people are embracing video ads and the trend is set to exponentially increase in the coming years.
Video Stories
Video stories are very effective especially on Instagram and they would keep on dominating in the coming years. Most people find video stories more authentic and eye catching than other form of marketing strategies. When properly planned and personalized it can yield so much result for organizations and individuals.
Final notes.
Social media video marketing provides a lot of opportunities for organizations and individuals to drastically scale up their brands and improve sales. People can leverage on the recent trends in video marketing through platforms like Facebook, YouTube, Instagram, Snapchat, and Twitter to boost productivity. This platform has massive user base with the following statistics about them gotten from statista.com are
Facebook 2.45 billion
Instagram 500 million
YouTube 1.9 billion
Twitter 330 million
Snapchat 203 million
There is a new video platform called Tiktok with rapidly increasing user base. It’s available in 40 languages and has a more than 1 billion users. It is one of the most used video sharing platform in the world today. The popularity of social media video marketing is on the rise and the coming years won’t be different. Take advantage and do not leave your organization behind.

1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.
While convenient and efficient for the consumer, video

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule.
It’s not just video sites like YouTube, either. Facebook and Instagram are focusing more on video, especially with Stories and IGTV rapidly growing in popularity.
Unsurprisingly, Twitter, Pinterest, and even LinkedIn are also developing more options for video, because it’s the way audiences expect and want to receive content.
Don’t believe me? Take a look at a few stats showing how video is taking over social media:
⅓ of the time spent online is devoted to watching videos, according to Social Media Today.
Hubspot found 45% of people watch Facebook or YouTube videos for an hour or more each week.
YouTube reports that mobile video consumption rises 100% every year.
82% of Twitter users watch video content on Twitter.
Those stats impact business as well.
More than 60% of social users report watching branded videos daily, according to Animoto.
We also found that 64% of consumers say that that watching a marketing video on Facebook has influenced a purchasing decision in the past month
And according to Buffer, companies that market with video on social have 27% higher click-through rate and 34% higher conversion rates than those that don’t.
You get the idea.
Customers are watching video, and if you want to catch their eye with your messaging, you can’t afford to neglect video marketing for your business.
That said, marketing with video on social media can seem scary, especially when you’re a small business. You’ve got so much on your plate already, and managing your presence on social media can feel like just one more thing you have to do—and do well.

Evans Boma Social media trends

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