The Niger Delta Development Commission, (NDDC) has launched a Niger Delta Talent Hunt (NIDETH) to harness creativity among youths in the entertainment industry and address unemployment in the region.

The Interim Administrator, NDDC, Dr. Efiong Akwa, who spoke during the inauguration of the programme at the NDDC headquarters in Port Harcourt said it was designed to promote creativity among the youths and also tackle the challenges and lack of opportunities facing youths

He said "The entertainment industry is growing bigger everyday and lots of youths in the Niger Delta are doing amazing stuffs in the Entertainment industry. This talent hunt will help them achieve glory"

Nigerian Singers, Harrysong and Mr 2 Kay were present during the Launch, they said the new NDDC youth programme was a dream come true for those in the creative sector and that the region is blessed with great talents.

Harry song said “In the entertainment industry, cutting across music, comedy and theatre, the top talents are from the Niger Delta region. The main issue is that most talents remain unharnessed because there is no proper platform to identify and develop them. I am glad because this is where NIDETH comes in".

Dr. Akwa's Special Adviser on Youths, Engr. Udengs Eradiri, described the Niger Delta youths as enterprising, he said that artistes from the region had challenges of getting support and platforms to express themselves.

He said: “The creative industry is one area that we can engage a lot of idle young people. We will continue to play our role in supporting institutions to create the platform to push our young people to the international community. We must keep the creative sector alive in the Niger Delta to develop young talents and to showcase them to the world."

Niger delta insider