Omah Lay is finding it hard to score a hit song lately, or perhaps let's say one proper sound that will go mainstream as he did with his "Get Layd" and "What Have We Done (WHWD)" project. In this article, TrendyBeatz looked into Omah Lay's Career Trajectory, why he's finding it hard to score a hit song and what he could do.

One out of hundred problems artists face in the Nigerian music industry is staying relevant. This is also applicable to the music industry outside Nigeria. While this is a common issue in the music industry, it's also a bane faced by every creative outside the music scene. A small ray of waves beams brightly on you for a while and all of a sudden the problem of "what next to do" pops up. This particular problem has affected a lot of artists careers in the music industry and it looks like Omah Lay is currently experiencing the same thing. In 2020, Omah Lay's entry into the music industry was a shock. Like a thief in the night, he penetrated with hit songs like "Bad Influence" then he fed us with "godly" and "Lo Lo", Damn and "Confession". After this shocking dominance and the consistent uncanny ability to drop songs that make instant hits, everybody became a fan of the sonorous singer. In short, his debut EP "Get Layd" and sophomore EP "What Have We Done" were filled with hit songs. But these days, something is happening.

What Exactly Is Affecting Omah Lay's Sounds Lately?

No one can deny the fact that Omah, born Stanley Omah Didia, who was once a rapper, is inarguably a talented artist, and one of Nigerian best new generation artists. While we would never pray to go experience the gory moments of the 2020 pandemic, it looks like Omah Lay needs another lockdown to recreate the magic he concocted with the tunes he dropped that period.

The recent play out in Omah Lay's delivery makes it sound like the cosmos have decided the end is here, and just like everything else in life, music and pop culture operate on a cycle. It starts, it grows, it expands, it hits a peak, it declines, and it dies. That’s the cycle of life. Unlike what most people think, music isn’t just vibes and endless nights of ‘turn up’. Music is a product, which obeys all the laws of life. But are we saying Omah Lay's sound is declining? Well, maybe or maybe not. Recall that his first attempt at going International failed when he featured Justin Bieber. The song "Attention" received a whole lot of backlash from his fans. It's obvious in the song that something isn't good enough or not even good at all compared to his usual delivery and flow. On Twitter, some Netizens tagged the song "a waste of collaboration."

The Obvious Reasons And What To Do:

Nigerians get tired when you constantly give them the same sound and flogging the usual pattern. It's a huge task for upcoming artists, especially as after a sprinkle of stardom, they go deep in all their might and power on the same particular style that blew them up.

While it's also good to create according to the needs of the audience, artists have to be cautious too. In the short run, they vibe to it since it's what they want, in the long run, they grow tired as the law of diminishing marginal utility sets in. No one likes a thing for long. For Omah Lay, he's been on a run of flogging the same theme, the same style, and pattern. His songs have been on the same melody wavelength. Maybe Omah Lay's dwelling on his depression might eventually become his undoing.

However, Omah Lay can still switch the game up and catch the nip at the bud before it's too late by returning to the drawing board. This time, he can be in charge of the whole creative process deciding on what people should listen to. Sit down, relax and strategize on the next hit song because with the look of things, Omah Lay is one more project away from losing his essence in the industry.

Do you also think something, somewhere is wrong with Omah Lay's music lately? What's your suggestion or do you think Omah Lay should change the narrative or y'all are in love with his regular style of music? Let's hear your thoughts.

Source: TrendyBeatz

His Attention Song really disappointed me

Thought I was the Only one who noticed it....!!

Please let's support his excellency Mr Peter obi for the president of federal Republic of Nigeria, we are tired of those thief's now,

Without a tribalism and nepotism any sane Nigerian know it's only someone like Peter obi that can now rescue Nigeria from total collapsing, but seriously some ethnic bigot people will just still prefer to hav their own man at the affairs of the country either he is capable or not than to go for what could have been the best solution to all nigerian's current problems, #ObiDatti2023 is certain

H

Omoh! If u ask me na who I go ask...
In life if u got any opportunity make maximum use if it.. cos it mag never come again

Oga shut up ur mouth . both" woman "and " I m a mess" na confirm hit, what are u yapping about

This is not our problem now!

Prepare your mind for a New Nigeria. Peter Obi has come. Nigeria’s turn has come.

From a Twitter president, he was promoted to a Tribal president.

From a Tribal president, they promoted him to a Christian president.

From a Christian president to president of Nigerian youths.

Peter Obi is not coming, he is here already!!!!

Edo State is highly OBIDIENT to the mission!

I'm never impressed by the lifestyle of Nigerian artists.
It's usually women, cars, house and drugs.
They don't impact the society positively instead they contribute to the decadence.
Imagine one idiot singing Igbo Shayo.

baseless analysis.

iiifedimma:
Please let's support his excellency Mr Peter obi for the president of federal Republic of Nigeria, we are tired of those thief's now,

Without a tribalism and nepotism any sane Nigerian know it's only someone like Peter obi that can now rescue Nigeria from total collapsing, but seriously some ethnic bigot people will just still prefer to hav their own man at the affairs of the country either he is capable or not than to go for what could have been the best solution to all nigerian's current problems, #ObiDatti2023 is certain

Wait until campaign starts and see wonders

Shut your slutty mouth and look for what to eat !! Leave omah ley hve you been productive lately

nigha has been overrated since day1 ,his songs are average

Certain things are natural to few.

Hb

Lobatan

Mr. Writer, the time you spent writing a long epistle about Omah Lay, why not use same energy to focus on your own career?

Is he a pandemic musician? Probably an opportunist musician I guess. But that him thank God I am godly track that time make brain Sha.

Just 1 comment, boom Front page.

He released great singles recently are you sure you re not watching free TV, subcribe to MTV base, hiptv and sound city oga

Hmm

But his song ( woman) was a hit nah

Lithuanian:
Mr. Writer, the time you spent writing a long epistle about Omah Lay, why not use same energy to focus on your own career?

you bad...lol

It's well

His first mistake happened in the feature with Justin Bieber...

In that song he deviated from his usual flow and tried to integrate into Bieber's sound which obviously failed...

Lemme explain, when collaborating with the folks over there, Nigerians tend to be like and sound like them. It didn't start with Omah Lay, check out most of the international collaborations between Nigerian artists and their western counterparts... None have been exceptional...

P-square have been the only ones who successfully made hit songs with foreign counterparts. e.g Onyinye ft. Rick Ross and Chop my money, ft. Akon...

And that's because they got these guys to adapt to their style

Go check out the views of Diamond Platinums ft. Neyo, on YouTube and you'll notice that it was also a highly successful Collab. Diamond had Neyo flowing in his Tanzanian sound

Look at Peru by FireBoy ft. Ed Shereen and you'll notice another hit song because Ed was working with a proper afrobeat Nigerian sound...

Davido, WizKid and some of the other dudes have been ft. The likes of Chris Brown, Niki Minaj, Drake and the likes but I can't honestly remember any of those songs that trended much after the songs were released...

Essence by WizKid and Tems was already a hit when Bieber joined in so his presence in the remix made little impact...

Now back to Omah Lay, imagine Bieber chanting lo lo lo lo with him, it's definitely gonna be a hit

but blowing grammar up and down won't ruffle any feathers...


There's this song by Beyonce ft. Kanye West and Jay Z titled Lift Off... that's one hell of a song and sounded very Nigerian, because it was produced by Don Jazzy.


How can you ft. Someone like Cardi B in your song and you're talking about bootty? that's already what is expected from her... but you as a Nigerian artist will loose your sound in such a song

And that's what affected Omah Lay, not that his recent songs are not nice, but that attention song spoilt things for him

No Be Small Thing ooooo

Create endemic for him in your community na ...

Upon many artistes in the industry is one artiste someone will be concerned about if he should be blowing or not