It is the dream of every website owner to rank 1st on the search engine giant (google ! obvious) and the road to that dream is to know how well your website is optimized. Search Engine Optimization(SEO) is the act of optimizing your website to rank higher on the google if not the first. There are lots of SEO audit out there but most are paid tools.

With https://theseoanalyser.com the free SEO analyser tool hepls you to analyser and identify how well your site is optimized for SEO, generate reports all that for free.

I think that people who have no idea how a search engine works often make mistakes on their sites

SEO isn't just a website promo. It's a set of services. I used to know little about it, too. But when I created my own brand and thought about promotion, I learned more about SEO. My brand then was called something completely different than it is now. I started to promote my brand on social networks. I created a website and then wanted to improve its traffic. I did a lot of work. After a year, I changed the domain. And it was a mistake. All the indexed links were lost. But my friend sent me https://supporthost.com/seo-domain-change/. This is an explanation of how to change a domain without losing SEO. Thanks to that resource, I could set up a domain redirect.