8 ways to make your business stand out

Use the following ideas to help you determine that one unique, differentiating quality that only your business has:

*Narrow your target market:
Focus on the skills or services that uniquely benefit that customer. Being the best to provide a solution to their unique situation enables you to maximize revenue and build stronger customer relationships.

*Focus on superior customer service:
Aim to create the best experience for your customers. From your initial proposal through final delivery of your product or service, be sure your customers are treated as if they were the only one you have.

*Solve a problem:
Find out what common problems your clients have and be the best at solving them. Make your solutions turnkey so you can solve their problems faster and with better results.

*Be innovative:
Continuously try to improve your customer facing processes to deliver better results to your target audience. Every industry evolves and so should your business. If you offer similar services as the competition, make the way you deliver them or how you work with your customers unique. Try to get to the solution faster and more accurately than the competition can deliver.

*Create offers that are too hard to ignore
Be creative with your service packages and add so much value that it’s hard to say no. If you offer training, give people access to a free module or a money back guarantee. If you have a membership site, offer a free trial for a month to try it out.

*Be known as the expert in your field:
Build a reputation as the expert in your field through your blog posts, books, videos, training and other information products. People who truly have a problem to solve will want to work with the expert.

*Make it easy to do business with you:
Work on your business model to make it easy as possible to work with you. Provide access to you via text or email 24×7. Simplify your contract or instead, use an engagement letter.

*Create a unique business model based on your values
Be transparent to your customers about things you do and why. A couple things I’ve done in my business is that I don’t mark up other vendors products and services and I don’t join affiliate programs for anything involved with marketing so I can remain completely objective when I recommend them to my clients.

Check my signature for what we do.