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Nairaland Forum / Nairaland / General / Business / Why Emotional Marketing Is Important To The Future Of Direct Selling Business? (169 Views)
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Why Emotional Marketing Is Important To The Future Of Direct Selling Business? by epixelmlm: 9:54am On Jan 30, 2023 |
In today's world, marketing is constantly evolving. One of the newest trends in marketing is emotional marketing. Its main goal is to drive a customer's emotions in order to convince them to buy from a particular brand.Emotional marketing will encourage customers to make purchases by exploiting their emotions as a result they will become happy. This will ultimately increase the revenue of your business. Direct selling provides an opportunity for individuals to start their own businesses. By incorporating an emotional marketing strategy in direct selling, we can increase the total sales of business with the help of customer’s emotions. By using emotional marketing that is combined with digital marketing and neuromarketing techniques, direct sellers are able to foster relationships that increase brand loyalty and customer retention. For building an emotional strategy in direct selling, the businesses must concentrate on some important strategies. One of them is that the business must ensure credibility for building emotional loyalty in the customer’s minds. This will help businesses gain the trust of customers. Another strategy is that every business must try to stick in the customer’s mind by leveraging empathy and emotions. Every business must try to give logical reasoning and evidence to their customers that describe how your products could change their lives. 1 Like
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