I am a small businessman in the USA and spend 2 years doing business in the food field. I got to know that people love food definitely but they also love the packaging of the food too. I was selling macaronies in cheap boxes at the start of my business then my sale was not too good. After that, I feel like I should change my packaging box and design a custom box for my product. I hire a person and ordered him to design custom macaron boxes for my products. I spend good money and purchased these macaron boxes. After that my business gets vast and sales increased from 100 dollars to 500+. I again design custom boxes for my product and now my sales are over $1000. I also suggest my friends spend on packaging, increase sales, and grow their businesses.