What are Sub-headlines?

Subheadlines are small secondary headline that breaks up the text into smaller, more easily digestible chunks and provide additional information to the main headline.

They can be used to introduce a new section or topic, summarize key points, or provide additional details that are not covered in the main headline.

The subheadline also gives the reader that extra nudge to take the right action.

It's important that your headline connect with the big idea you intend to promote in your content.

HERE ARE IDEAS OF WHAT YOUR SUBHEADLINE SHOULD COMPRISE OF:

1.) Choose the right length: A good subheading should just take a few seconds to read.

I recommend that you keep your subheadline 10 to 30 words.

2.) Aim for the right amount of information: The essence of the subheadline is to keep curious so they can read ahead to click the call to action.

Hint the reader just enough, that tickles their mind to want to know more, It’s aim is to compel your reader to act.

3.) Talk more About Benefits: Benefit focused headlines are great. By emphasizing how the product and service will improve the user's life, you can dramatically advance the pages power.

4.) Encourage Action: A subheadline is also a great way to get users to do something.

If you successfully encourage action, it will take a little effort to persuade them in your write up.